The 7th Annual Health Plan Innovation Through Consumerism

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The 7th Health Plan Innovation Summit on Consumerism
The ONLY health plan event to bring consumer perspectives directly to you for better marketing and operational strategy

Join us for the 7th Health Plan Innovation Summit on Consumerism as health plan executives from across the national convene to discuss the best forward facing consumer strategy to improve digital strategy, product design, engagement, and acquisition strategy.

The ACA spurred a level of increased transparency, competition, and new emerging consumer markets for health plans. To capitalize on the new emerging market, and become a consumer company, plans must focus on creating a more consumer friendly product, brand, digital experience, and mobile friendly strategy.

At this year’s HPIC, we’ll focus on strategies and innovations that bring plans closer to consumers.

Faculty Interviews

	Alex Hurd Senior Director, Product Development, Growth, and Payer Innovation, Health and Wellness Wal-Mart
National retail giant Wal-Mart is increasing consumer education and health insurance literacy through unique programs including a pilot phase care clinic. Senior director Alex Hurd shares how Wal-Mart is addressing new challenges in healthcare space.
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	Matthew Penwell Director, Digital Marketing and Strategy Blue Cross and Blue Shield of North Carolina
According to Matt Penwell, simplicity is the key to engaging consumers and the team and Blue Cross Blue Shield strives every day to personalize messages so they're simple and relevant to the individuals receiving them.
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	Stacy Byers Director, Digital Strategy Highmark
According to web marketing specialist Stacy Byers, content still reigns when trying to engage consumers. Byers is the Director of Digital Strategy at Highmark which she admits was late in launching an active social media presence.
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New to 2015:

Consumer perspectives
Outside industry insights on consumer centered product strategy, branding, and multi-media marketing campaigns
Insights for 2015 AEP that focus on re-enrollment, market distribution, churn, and product popularity
Tactics to innovate product design to better appeal and align with consumer demands
Content specific to mobile strategy, A/B testing, content marketing, and search optimization
A focus on wearable technology and the opportunity to integrate wearable devices into consumer strategy
Strategies to adapt and compete in the new landscape as employer and consumer trends change in 2016

Even more networking time!

Join us for extended networking with health plan executives and market experts at this tri-located Summit. Select programming and all networking activities are shared with the Medicare Marketing and Enrollment Summit and Insurer’s Retail Innovation Summit. This is a must-attend event for all health plan innovation, strategy, and marketing executives.

Testimonials

"World Congress did an excellent job in providing talent and experience in the speakers and topics that are impacting health plans today…Can’t wait to get back to the office to implement ideas shared at this conference."
--Jackie Jockheck, Director of Marketing and Communications, Avera Health Plan

Educational Underwriters

Exhibitors

Associate Sponsors

Partners

The 7th Health Plan Innovation Summit on Consumerism is a part of: