Jana Perry serves as vice president, enterprise strategy and Business Development and as vice president of strategic products and Marketing. She has been with Health Alliance since 1986, serving in a variety of leadership roles for sales, claims, operations, member retention, customer service and Consumer and Employer Group sales and service.
In her current role, Perry oversees launching new business strategic partnerships focused on the shift from volume to value. She is accountable for development of a marketing strategy that aligns with the organization’s short-term and long-term strategic plans; and supports the market growth objectives of health system partners. Further responsibilities include assessing market trends and new product developments, applying these findings to the business of Health Alliance and overall responsibility for construction and implementation of product line adjustments.