January 27, 2022 • 1:00 PM - 2:00 PM ET


Improving member trust to retain employer groups is an industry-wide challenge. In fact, just over half of health insurance customers (52%) feel respected by health insurance brands according to Forrester, and employer groups are noticing. It’s no wonder that improving customer experience (CX) is a top priority for 60% of health care industry executives according to a 2021 Harvard Business Review study. But with engagement being mostly digital, how can they address member trust in a meaningful way? Our take: Redefining digital member engagement is the key to improving member trust.

With health payers facing fierce competition from newer and more nimble companies, we see that meaningful experiences through digital will be central for improving member health, lowering cost of care, and improving the member trust that ultimately drives employer group retention.

In this webinar, learn about digital member engagement strategies that aim to improve member sentiment, loyalty, and satisfaction, leading to better overall employer satisfaction with their health plan options. Specifically, we’ll discuss:

  • What elements and features to look for in an engagement channel that will have the most impact on member trust
  • Which experiences drive both business outcomes and positive member sentiment
  • How member trust influences employer group retention and why
  • The link between meaningful member engagement and member trust

Webinar Speaker

Kim Lauersdorf
Kim Lauersdorf
VP Marketing
EmblemHealth
Mack McGee
Mack McGee
Vice President and Chief Marketing Officer
CareFirst BlueCross BlueShield
Lynde O’Brien
Lynde O’Brien
Divisional Vice President, Digital Communications, Marketing, Communications & Brand
Health Care Service Corporation
Dan Sweeney
Moderator:
Dan Sweeney

SVP, Healthcare
Relay Network
Sherri Zink
Sherri Zink
SVP, Chief Data and Engagement Officer
BlueCross BlueShield of Tennessee