Enhance Thought Leader Engagement Strategies and Ensure Compliant Information Exchange both Internally and Externally
Medical Science Liaisons are the front-line customer facing scientific experts responsible for educating and gathering valuable insights from Key Opinion Leaders. With the limited time industry has with health care providers, MSLs are tasked with providing scientific information and relaying pertinent data to medical experts throughout the product lifecycle. In order to maximize the impact of MSL teams, pharma must leverage effective training programs, innovative technologies, and thought leader engagement strategies to develop impactful MSL Leaders.
The 3rd Annual Training and Development Summit provides communication training and compliance best practices for directors of field medical personnel. Issues such as how to dynamically engage a thought leader, develop soft skills, align commercial and MSL priorities, and career development are discussed, while regulatory topics surrounding compliant KOL engagement is examined both from a legal and medical perspective. An expert speaking faculty consisting of senior medical affairs professionals from leading life science organizations presents vital content for those managing or cross-functionally working with MSLs. This two day summit delivers content through in-depth sessions, collaborative panel discussions, case studies and kicks off with a robust workshop detailing the thought leader engagement process from mapping to dissemination.
Top Reasons to Attend:
- Develop a comprehensive MSL training and development program for new MSLs and those with advanced therapeutic backgrounds
- Understand common compliance violations when interacting with a thought leader and develop a mitigation plan
- Leverage emotional intelligence and storytelling to engage key opinion leaders, gather insights, and relay pertinent scientific information
- Align Priorities and Manage communication firewalls between clinical and commercial entities
- Train MSLs on time management and how to disseminate both positive and negative feedback from thought leaders for internal medical information teams
- Evaluate HCP-MSL interactions through qualitative and quantitative metrics, as well as Key Performance Indicators (KPI) for value assessment
- Gain perspective from internal medical affairs and legal teams on how to ensure MSLs compliantly interact with Key Opinion Leaders
The PDF brochure for the MSL Training and Development Summit is now available. Download it now
2019 Featured Speaking Faculty Includes:
2019 Topic Areas Include:
Effective Training and Career Development
Key Opinion Leader and Stakeholder Engagement Strategies
Compliant Internal and External Communications
MSL Team Management and Design
Field Based Medical Affairs Metrics
Emotional Intelligence, Interpersonal and Soft Skill Development
Testimonials
Great Summit allowing for sharing of information in a setting that allows for audience interactions and networking
–Angela Juul, Director, Medical Information, GSK
This will be an opportunity for Medical Affairs professionals to examine and discuss the Medical Affairs value proposition: enhancing patient access to optimal value-based medical treatment in a healthcare system where treatment options are proliferating but resources are more constrained.
–Robert J. Schott, MD, MPH, FACC, Chief Medical Officer, Chorus, Eli Lilly and Company