Patient Support Services and Hub Design
Patient support and hub programs allow manufacturers to deliver valuable services to patients.
Hub services have evolved into a more robust and comprehensive support model; they have become an integral part of a specialty product’s offering, and a strategic component of a brand strategy. Furthermore, the range of services included is large and growing, and continue to be an essential part of the launch strategy for biotech and pharmaceutical companies, as explained by speakers at the 2015 annual meeting.*
As such, there are a variety of models and components to a successful patient support and hub strategy.
Sharing experiences and best practices among peers is invaluable as manufacturers continue to design and evolve these programs – whether a traditional or eHub model, whether fully executed and staffed internally, through a hub provider, as a hybrid model – and decide on the specific elements of these programs that best fit their patient, product, portfolio, and organization’s needs, goals, and resources.
Key Takeaways:
- Discuss the required services that remove barriers for patients and providers
- Explore key criteria to consider to select optimal partners and service elements
- Examine drivers to launch, expand, or transition a hub
- Determine what types of data are most useful and relevant
- Ensure the hub and patient support services support brand objectives
Plus! Benefit from enhanced networking with attendees from 2 co-located meetings.
*Credit: 2015 Workshop Presentation: Evaluate Services to Include When Designing and Implementing a Hub (Thorrens, Gype, Britton)





