mPharma

Featured Speakers Include:

Jill Guimont Senior Marketing Manager, DBS Therapy, Medtronic

Alvin Lin Director of Marketing Genzyme

John Nosta President NostaLab

Brian Peters Vice President, Marketing Medac Pharma, Inc.

John Vieira Senior Director, Global Brand Strategy Daiichi Sankyo

Tracy Yedlin Digital Lead, Cross-Brand Manager Takeda Pharmaceuticals

The World Congress mPharma Summit convenes pharmaceutical, biotech, and medical device marketing and communications leaders to discuss digital - particularly mobile - strategy development across consumer and HCP verticals. Issues to be addressed include:

• The industry's role in the digital health world and the impact that adjacent solutions are having on patient outcomes
• Data collection, journey mapping, analytics, and insights to create a holistic view of the patient for both branded and unbranded initiatives
• Effective NPP marketing campaigns to support field sales and commercial strategy
• Approaches for a fast and efficient internal review process
• Clarity on FDA issued guidance on the regulation of mobile apps and medical devices