Leverage EHRs for Prescriber Engagement

This conference brings together pharmaceutical, technology, and health care executives, as well as providers and government representatives to collaborate on the new frontier of health care engagement: the digital front. As government programs increasingly reward quality initiatives (or penalize lack of engagement), the industry will shift towards digital methods of increasing engagement of all stakeholders. Pharmaceutical companies have the unique opportunity to position brands within the necessary frameworks by integrating brand messaging within the physician workflow. With active engagement, pharmaceutical companies can leverage EHR and ePrescribing for increased patient access and adherence at the point of care.

Top Reasons to Attend:

• Understand Pharma’s Role in the Future of Health IT
• Digital Conversations and Implications for the Brand Marketer
• Hear Provider Viewpoints on Pharma Integration and Support
• Leverage Adherence and Patient Education Offerings
• Implement Brand Support within Physician Workflow

Just Added:

Michael S. Smith, MD, MBA Medical Director, Esophageal Program Associate Professor of Medicine Temple University School of Medicine

Featured Advisory Board Members:

	Adam Landman, MD, MS, MIS, MHS Chief Medical Information Officer, Health Innovation and Integration, Brigham and Women's Hospital, Assistant Professor of Medicine, Harvard Medical School
	Thomas Tsang, MD Executive Director, Global Health Information and Innovations, Merck Former Advisor, CMS Former Medical Director, Meaningful Use and Quality, ONC
	Wil Yu Director, Foundation for Healthcare Innovation Former Director Innovations, ONC Former Senior Advisor, CMMI

Testimonials from participants of previous World Congress Pharmaceutical Events: