8th Annual Health Plan Consumer Experience and Retention Summit

Speaker Interview

	Neal Sofian, MSPH Director, Member Engagement Premera Blue Cross
The treatments for some of America’s most challenging and expensive health issues - smoking, obesity, diabetes, may be behavioral rather than pharmacological. And Director at Premera Blue Cross, Neal Sofian says the first step to successful treatment begins with using the right words to address the consumers.
Listen Now!

Consumerism is driving industry trends. In order to compete in today’s market, health plans must have strategies in place to deliver on consumer expectations for engagement and service. Don’t lose your edge by sticking with the status quo – join us in September as industry experts convene to discuss best practices for designing a consumer-centric member experience that promotes retention and growth.

Key topics of Discussion include:

• Digital Strategies to engage members to be better stewards of their health
• Creating new digital experiences for your workforce to engage Millennials and the whole organization in a culture of experience
• Digital innovations and multi-channel outreach to interact with members on their preferred channels
• Bringing the consumer voice to the organization  through qualitative research and family advisory councils
• Personalization strategies to create relationships with your members and deliver on consumer expectations for service
• Integrating capabilities in the member portal to achieve modern simplification
• Outreach strategies to promote brand loyalty

Featured Speakers

Even more networking time!

Join us for networking with health plan, health system, and hospital executives and market experts at this co-located Summit. All networking activities are shared with the Patient Engagement and Experience Summit, Health Plan Medication Adherence Summit, and Hospital Marketing Summit. This is a must-attend event for all health plan consumer experience, innovation, strategy, and marketing executives.

Testimonials

“I thoroughly enjoyed hearing first-hand accounts of best practice methodologies surrounding consumer engagement in all areas of healthcare.”
- Stephanie Kilty, Marketplace Manager, Community Health Choice, Inc.

“This was an important 2 days to share best practices and learn how to push the consumer experience forward to grow and retain membership while driving the improvement of health and health outcomes.”
- Jessica Bonham, Sr. Manager, Consumer Experience Optimization, Kaiser Permanente