Destination Health- Medical Travel USA & Global

Session 1: Understand the Domestic and Global Medical Travel Markets

• Assess the developing medical travel sector
• International medical travel - myth and reality
• Domestic medical travel - opportunity and challenge

Session 2: The International Patient Experience - Getting it Right

• Examine how to establish an international patient program
• Explore the added complexity of “the patient experience” for the travelling patient and companions – How do you meet their needs?
• Assess and prepare for the international patient experience
• Extend the international patient experience before and after travel

Session 3: Maximize the International Patient Opportunity

• Hear best practices in medical travel marketing and business development, and understand how the destination brand impacts patient choice
• Extend your hospital brand across state and international borders
• Build relationships in international markets
• Examine business models and players in the international patient business including facilitators and agencies

Session 4: The Latin American and US Medical Travel Markets - Inbound and Outbound

• Examine the two-way relationship between US and Latin American health care providers and how patients flow from one market to the other
• Secure market share of LATAM medical travelers
• Understand the dynamics of the medical tourism market in Latin America
• Discuss public health threats and the LATAM source markets