How MicroClinics can improve health care in rural areas

At the World Health Care Congress Middle East 2010 in Abu Dhabi, Abhi Vase, Founder of MicroClinics, discusses this innovative franchise-based healthcare delivery model that brings together public and private sectors to address the biggest health needs of the rural poor. MicroClinics focuses on a subset of disease states that account for almost 70 percent of the caseload seen in rural areas. By incentivizing health care workers and nurses, using modern affordable technology and paying attention to social marketing and education, MicroClinics believes it can deliver quality health and wellness to people from all walks of life.