Ashish Agarwal is Head of Humana’s Member Marketing Strategy. In this role, he is leading Humana’s efforts to activate personalization at scale in its marketing outreaches to engage with members based on their preferences and convenience in order to drive best overall health and business outcomes. Ashish has more than 20 years of progressive marketing and product strategy experience across high growth VC-backed and Fortune 100 consumer businesses. He is a performance marketer who fuels growth through innovative marketing strategies rooted in data and consumer insights.

Before joining Humana, Ashish was Chief Growth Officer at Remitly, a high growth, Fintech direct to consumer payments business. In that role, Ashish built and led a full stack, Global Marketing organization. Prior to Remitly, he served in a variety of leadership roles at Capital One across direct to consumer and partnership credit card programs.

Sandra Allen is the Leader of Well-Being Innovation & Program Development at MVP Health Care. MVP Health Care is a nationally recognized, not-for-profit health insurer caring for more than 700,000 members in New York and Vermont. Committed to the complete well-being of their members and the communities they serve, MVP makes health insurance more convenient, more supportive, and more personal.

Sandra oversees the development and ongoing management of wellness and well-being programs that are embedded in health insurance products and offered to both insured and self-funded customers. Sandra works with many functional areas and vendor partners, ensuring that all efforts fully integrate with overarching health management goals providing members with programs and tools to improve their lives.

Ms. Allen has been a health care professional for over 25 years. She utilizes her broad experience in account management, wellness and product/program development to deliver meaningful quality programs to customers. As a program innovator, she has designed and implemented tools and solutions in the commercial and Medicare markets. Sandra resides in Rochester, New York where she holds a not-for-profit board position as well as leadership and volunteer positions throughout her community in organizations that help underserved and vulnerable populations. She has two grown daughters, two dogs, a cat and is adjusting to her empty nest.

Erica Anderson is a Strategic Integration Leader for Humana in the Office of Population Health for the Kansas City Bold Goal. Humana has a Bold Goal – to make the communities we serve 20% healthier by 2020. Erica drives integration across diverse lines of business, to create a seamless continuum of care while consulting with community stakeholders on strategic policy, systems and environmental interventions that lead to better health outcomes. She is currently engaged with stakeholders across Kansas and Missouri to identify opportunities to improve the health of communities and assist in the development of solutions to address social determinants of health. Erica has over fifteen years of professional experience engaging community partners through statewide and local efforts focusing on tobacco, chronic conditions, health and wellbeing, and determinants of health with a majority of the experience focused on policy, system, and environmental changes to improve the health of communities. Erica has a Master’s in Public Affairs with a concentration in Health Policy and is currently pursuing a PhD in Public Health.

Teresa Anderson is a dynamic leader and team builder with over 20 years of experience in the health care industry. Her deep knowledge of branding and marketing has been instrumental in the brand development of multiple organizations. Additionally, her passion for building brand culture and creating better brand interactions for all audiences has led her to understand the importance of user experience in enhancing organization culture, ensuring brand consistency, and improving the brand experience.

Teresa joined Blue Cross and Blue Shield of Vermont in 2017 to provide leadership in B2B and B2C marketing, communications, branding, and engagement strategies. She understands the importance of designing solutions that put the member first and creating an environment that helps to improve people’s lives during their health care journey.

Prior to her time at Blue Cross, Teresa served as the Vice President, Marketing and Communications at the University of Vermont Medical Center. While there, she developed a highly engaged team of professionals and provided leadership and counsel for rebranding the UVM Medical Center; branding the UVM Health Network; and developing communications, marketing, social media, and web strategies for both. Teresa also spent time as a freelance consumer experience researcher, working with clients in the health care and financial industry to conduct consumer behavioral research with the goal of understanding organizational culture and customer experience.

Before working in Vermont, Teresa spent eleven years at Adventist Health Care in the Washington, D.C. area. Her tenure covered leadership positions at the corporate office where she had responsibility for system branding and marketing strategy development for acute care, home health care, and long term care facilities.

Teresa graduated from Ohio University with a Bachelor of Science degree. She is an accomplished equestrian and enjoys sailing, skiing, and traveling. Mostly, she loves spending time with her husband, two children, and three stepchildren.

In addition to her role at Blue Cross, Teresa sits on the Board of Trustees for H.O.P.E. Works, a not-for-profit organization dedicated to providing services, education, crisis counseling, and advocacy for those whose lives have been affected by sexual violence.

Mr. Brennan was appointed President and Executive Director of HCCI in June 2017. In this role, he is responsible for overseeing HCCI’s advancements in price transparency and public reporting, increasing both the comprehensiveness and access to HCCI’s expansive data set, as well as working with state policy and decision makers to improve their health care systems. He is a nationally recognized expert in health care policy, the use of health care data to enable and accelerate health system change, and data transparency. He has published widely in leading academic journals, including the New England Journal of Medicine and Health Affairs. Prior to joining HCCI, Mr. Brennan was Chief Data Officer at the Centers for Medicare and Medicaid Services (CMS). He has also worked at the Brookings Institution, the Medicare Payment Advisory Commission, the Congressional Budget Office, the Urban Institute, and Price WaterhouseCoopers.

Mr. Brennan received his MPP from Georgetown University and his BA from University College Dublin, Ireland.

Peter DeMaris is a native of Detroit, Michigan and a graduate of Albion College in Albion, Michigan. He currently serves as Vice President of Digital for UnitedHealthcare and is responsible for the Medicare and Medicaid member digital experiences as well UnitedHealthcare’s flagship digital property, UHC.com.

Peter joined UnitedHealth Group in 2008 and since then has formed a Digital Center of Excellence team responsible for consumers’ web and mobile experiences with particular focus on acquisition, service, health management and retention.

With nearly 30 years of digital marketing experience, Peter has had remarkable success driving traditional companies to online experiences. His efforts range from building one of the first large-scale used vehicle websites, to driving online couponing while serving as Vice President of Consumer an Internet Marketing at IAC.

Rachelle Graham is a marketing professional with over 24 years’ experience in the health care industry. She is currently the Senior Director of Government Marketing at UPMC Health Plan where she is responsible for strategy development and execution across all government lines of business including CHIP, Medicaid, MLTSS, Medicare and SNP. She is also responsible for multicultural marketing, provider marketing and member engagement. She has been with UPMC Health Plan for three years. Prior to joining UPMC Health Plan she held various Marketing and Operations positions with Amerigroup (NJ), Great West HealthCare (CO) and CIGNA Healthcare (FL/CT). She currently lives in Pittsburgh, Pennsylvania with her family. Rachelle is an avid runner and holds a bachelor’s degree in Marketing from the University of South Florida.

As a passionate advocate, I use our customers' voices to influence strategy and tactics, transforming our organization to deliver responsive, personal and meaningful customer experiences across all touch points. Using a variety of research methods, I guide my team to truly understand and appreciate our customers' needs. My doctorate in psychology and organizational behavior and background in usability provides a unique lens to translate research insights into business outcomes, deftly influencing policies, programs, communication, and leaders' perspectives. The voice of the customer and continuous feedback programs I built are turning our organization toward an outside-in, customer-first culture.

Ms. Hamilton sets a daily intention and lives each day with purpose – and when she arrives at work, she doesn’t check her intention at the door. She intentionally makes space for empathy and purposeful action in the workplace by encouraging her staff and fellow employees to embrace their own leadership abilities. By doing so, she creates a fearless, engaged, and generous culture. This approach to living with purpose plays an instrumental role in enhancing the corporate culture, reminding employees to be human, and to always put our members first.

She is responsible for strategic planning, customer service and supporting board communications internally and externally. She is an advocate for both health and wellness and a better consumer experience in health care.

Prior to her position at Blue Cross, she worked as a regulator of health plans at the City of New York’s Mayor’s Office of Medicaid Managed Care and in External Affairs for the Human Resources Administration in New York City. She has an academic appointment with the University Of Vermont School Of Medicine and is a lecturer in the Graduate School of Public Health.

She has an undergraduate degree from Bowdoin College and holds a doctorate in public administration from New York University in health services research, policy and management. Catherine has served on the boards of Girls on The Run Vermont, the Community Health Centers of Burlington, Steps to End Violence, Go Red for Women Vermont and the Green Mountain United Way.

She is a certified yoga instructor and teaches chair yoga as a SASH volunteer at Cathedral Square. She is married to Mark Bradley and is a mom of four boys ages 13 – 26.

Jodi Haskin joined CDPHP in 2009 and currently serves as vice president of strategic engagement and analytics. In this role, Jodi is responsible for the development, implementation and measurement of the marketing and consumer engagement strategy for all lines of business for the Capital Region’s leading not-for-profit health plan. In addition, she is currently leading the overhaul of the health plan’s public and secure websites, with the goal of making the customer experience more personalized, relevant and engaging.

With over 20 years of experience in the health care industry, Jodi has experience working in corporate strategy, marketing, communications, product development, advertising and operations. She previously worked as the director of marketing and advertising for New York City-based EmblemHealth, where she was instrumental in the successful launch of a new brand. Jodi has also held various management positions at Kaiser Permanente, WellCare and BlueShield of Northeastern New York.

Jodi’s extensive expertise and leadership qualities have led to many successes along her journey, but her most successful role is being mom to her two children. Jodi earned a Bachelor of Science from the University of New York at Plattsburgh with degrees in education and women in business management.

As the Director of the Community Health for Blue KC, I have the opportunity to practice radical collaboration as we seek to blaze a new way forward for how payers work with patients and providers to address health inequity and the social determinants of health in our communities.

During my professional career, I've worked closely with hospitals, safety net clinics, academic institutions, public health departments and funders in designing improved health seeker and health provider experiences. Recent projects conducted under my leadership include: reducing disabilities and deaths related to diabetes, heart disease and stroke (Designing a Healthier Dotte/CDC 1422 grant), educational outreach, marketing and coordination of certified application assistance for the ACA Marketplace (Enroll Wyandotte/Kansas Assisters Network), connecting the newly insured to primary care physicans and chronic disease prevention programs (Take Charge), Wyandotte County Community Health Worker Initiative (a partnership with KC Care Clinic) and the Health Equity thru Action and Transformation (H.E.A.T. Project).

Prior to becoming an executive leader, I served as project manager experience for the Community Transformation Grant and CMMI Innovation Challenge Award in Kansas City, as well as lead organizer for several healthcare advocacy campaigns from 2008-2010.

Diane Murdock serves Walgreens as Vice President, UnitedHealth Group Accounts. In this role, Ms. Murdock manages the relationship between these two complex organizations ranked within Fortune’s top 32 companies. She is responsible for developing and implementing strategic business plans across all health plan segments, executing and pulling-through contracts that drive company results, continuously seeks out new mutually beneficial business opportunities for both enterprises and problem solves amidst a continually evolving health care and retail pharmacy environment. Prior to joining Walgreens, Ms. Murdock was in the pharmaceutical industry for over twenty years in roles of escalating responsibility during her career.

Dr. Nguyen is a seasoned healthcare executive with over 20 years of industry experience. In his current role as SVP, Population Health, Anthony oversees our Accountable Care Organizations (ACO)/Care Coordination Organizations (CCO) care delivery channels, Member Engagement programs and National HEDIS teams that measure outcomes. Their goal is to drive an end-to-end, holistic approach to how we deliver, measure and improve care for our members.

Anthony is passionate about making the health care system work better. In that endeavor, he leads our digital voice strategy where members can access information and receive care seamlessly.

Dr. Nguyen was a partner physician for Kaiser Permanente and served as VP of the Medical Staff, Orange County, CA. He is also a Fellow of the American College of Physicians and is board certified in Internal Medicine.

Dr. Nguyen received his M.D. from Tufts University School of Medicine and MHCDS from Dartmouth College. He graduated magna cum laude from the University of California, Irvine. Anthony lives in Southern California and is an avid surfer.

Michael is the Senior Director of Medicare Healthcare Segment Development at Walgreens, leading a team responsible for setting the strategic direction, initiatives and development of the Medicare business segment at Walgreens.

Michael began his career at Walgreens in 2007, and has had various leadership roles including pricing and contracting, strategy, business operations and development. He has also led several strategic initiatives and played a key role in developing several partnerships with key partners.

Michael received his Bachelor of Science in Marketing from Bradley University in Peoria, Illinois.

Denise J. Pesich, Chief Marketing Officer of Affinity Health Plan, is responsible for ensuring that all marketing communications convey its unique brand voice, with messaging that engages their members/customers. Prolific in all mediums, from digital and print to broadcast and collateral, Ms. Pesich leads multi-disciplinary teams of professionals in brand, communications, digital strategy, advertising, creative services, public relations, signature events and corporate meetings, strategic development, consumer and member engagement, and a range of partnerships and initiatives. She has developed campaigns that have revolutionized the customer experience, engaging and supporting Affinity’s healthcare mission.

An innovative, creative marketing executive with superior leadership and problem-solving abilities, Ms. Pesich has more than 25 years as a results-driven senior executive in the nonprofit and corporate space. Before joining Affinity, Ms. Pesich served as Vice President of Communications and National Spokesperson at Girl Scouts of the USA, leading her teams to numerous public successes and accolades. She served as chief architect, developer and executor of the boldest advocacy and fundraising effort dedicated to girls’ leadership in the nation’s history. As the iconic organization mobilized communities of champions to advance the world-changing impact of female leadership on the advent of its 100th anniversary, Girl Scouts of the USA was named Equitrend Youth Brand of the Year and earned Fast Company’s Innovation Uncensored Brand of the Year in 2012. Prior to Girl Scouts, Ms. Pesich capped a near 20-year career as Senior Vice President, Marketing and Strategic Development for the United Ways of Tri-State consortium, helping to establish the New York-based footprint for United Way of America.

As Chief Operating Officer at Iron Road Healthcare, Kevin Potts works to ensure the smooth day-to-day operations of the company. His various assignments encompass educating unions about the benefits of Iron Road, working with employees and providers and implementing quality assurance training and strategies. Additionally, Mr. Potts is responsible for an approximate $120 million dollar budget with oversight of claims operations, customer service, enrollment and medical management departments within the Iron Road structure. Mr. Potts also executes special tasks as assigned by the organization's Board of Trustees.

Mr. Potts is well qualified for this role, having served as regional director of managed care for HealthSouth Corporation, a national provider of rehabilitation, surgery, and radiology services. He has also worked for United HealthCare Corporation as regional director of sales, responsible for thirteen western states, and as director of marketing and sales for Premier Medical Network, a Utah-based preferred provider organization. Mr. Potts began his career in health care as a paramedic in the Ogden, Utah area.

Mr. Potts is the immediate past chair of the Board of Trustees of HCA St. Mark’s Hospital in Salt Lake City. He is the past chair of Utah Health Data Committee. He is on the Executive Committee for the United Way of Salt Lake. He is the past president of the Board of Trustees of Catholic Community Services. Mr. Potts is the past chair of the Lewis and Clark Region of the American Red Cross Blood Services. He is also the past chair of the Salt Lake Area Chapter of the American Red Cross, a former board member of the Make-A-Wish Foundation of Utah. He was a member of the Utah Health Policy Commission's Technical Advisory Group on Small Business Health Care Issues (Leavitt administration), and is active in other community organizations

Marty is Sr. Director of Pharmacy Partnerships at UnitedHealthcare, responsible for creating and managing innovative growth and clinical programs and initiatives with UnitedHealthcare’s strategic pharmacy partnerships.

With over 20 years experience in the healthcare industry, Marty has background in healthcare marketing, strategic planning, business development, vendor management, and clinical programs. Prior to his current role, Marty was Regional Marketing Director for UnitedHealthcare, Medicare and Retirement Business Segment. Focused on the Central Region, he led the marketing strategy, planning, and execution of direct to consumer growth campaigns. Also, he was responsible for creating and leading comprehensive provider engagement program and co-branded provider consumer marketing strategies. Prior to joining UnitedHealthcare, he led the marketing strategy and execution team at John Deere Health Plan located in Moline, IL. There, he was responsible for all marketing initiatives for John Deere Health’s employer and government programs lines of business.

He is a graduate of the University of Northern Iowa with a degree in Public Relations and Journalism, and a minor in Business.

Outside of work, Marty enjoys writing, recording, and performing music with a number of local and regional acts where he resides in Iowa.

Joe leads a team that constantly innovates in the digital space at UPMC Health Plan.

Joe’s passions have focused him on digital innovations as he has held leadership, strategic, and technical roles while bringing apps, portals, web sites, e-commerce storefronts, and other consumer-facing applications to life in startups, mid-sized companies, and enterprises. Though the challenges and opportunities in healthcare inspire him every day, he also has experience in the manufacturing, retail, supply chain, and higher education markets. At UPMC, Joe has grown product thinking while recruiting, structuring, and developing a team of top performers who transform member experiences, market realities, and internal needs into engaging, innovative digital products that help our members make meaningful improvements in their lives.

As a 16 year employee of Highmark, Amy is currently the director of the Health and Well-being Integration team. Amy provides strategic guidance, leadership and direction for the Social Work, Wellness Coaching, Wellness Strategy and Clinical Support teams within Clinical Care and Wellness. She has played a key role in developing and implementing the social determinants of health enterprise assessment and advocating for whole member care. Throughout her career at Highmark, Amy has functioned in many different leadership roles. Amy’s early work with Highmark included the development, design, and implementation of the Caring Program: Care Coordination for Children with Special Health Care Needs for children enrolled in the Children’s Health Insurance Program (CHIP) through Highmark in Pennsylvania. Amy played a key role in designing the program structure and web enabled system. The Caring Program demonstrated successful outcomes and earned the Blue Works Award from the Blue Cross Blue Shield Association in 2008. In 2013, Amy operationalized and provided management oversight to a team of embedded care coordinators employed to support Highmark’s Patient Centered Medical Home Program throughout Western PA. In 2014, Amy was tasked with the creation of a case management team to address the needs of Highmark’s Affordable Care Act (ACA) population and to quickly implement new strategies and interventions for this membership. That transitioned into the design and implementation of a Government Markets Case Management model to support Highmark’s Medicare Advantage and ACA populations. Amy played a pivotal role in the implementation of the model which leverages the strengths of a multidisciplinary clinical team to meet the physical, behavioral, and social needs of members through a geography based approach. Amy’s role requires her to provide management oversight for multiple products that includes pediatrics through geriatrics. Amy is an alumna of the University of Pittsburgh. She has a master’s degree in social work and is professionally licensed in Pennsylvania in the field of social work.

As the Director for Marketing Analytics at UPMC Health Plan, Vikash leads the teams responsible for developing and managing UPMC Health Plan's market and customer analysis activities for the Commercial, Medicare and Medicaid markets.

He has more than 15 years of experience in solving marketing and revenue management problems in healthcare, automotive, and travel industry. He has hands-on experience in marketing mix and econometric modeling, advanced customer analytics, revenue forecasting and modeling, and channel attribution. Prior to joining UPMC, worked in a number of analytics positions at AutoNation, Carnival Cruise Lines and Grand Circle Cruise Lines.

Vikash holds a M.S. in Industrial Engineering and Management Science from University of South Florida and holds a Certification in General Management from Harvard Extension School.

Mike leads the product innovation team of portfolio managers, researchers, and analysts at CDPHP in Albany, NY. Mike’s team is always seeking out new trends and disruptions in healthcare to enhance CDPHP’s product portfolio, ranging the gamut from digital health technologies to high deductible plans paired with HSAs.

Mike is most interested in studying and utilizing consumer behavior trends in healthcare, including the choices people make, why they make those choices, and the influences required to help them make choices that are more appropriate.

Originally from Syracuse, New York, Mike relocated for his post-secondary education, including a B.S from Union College (NY) focused in Neuroscience and Quantitative Economics, as well as a Masters of Business Administration (M.B.A.) focused in Healthcare Management from Clarkson University. Mike now resides with his family and dachshunds in Latham while continuing to work on his golf game.

A pharmacist by training, Craig Stephens has a diverse background including clinical pharmacy management, healthcare operations, business development, contract negotiations and vendor relations. Craig has 30+ years of experience in the healthcare industry, both domestic and international, and began work within the managed care industry in1992. His career experiences span hospital, health plans, PBM, pharmaceutical industry and consulting.

Craig leads the pharmacy strategies for the Medicare and Medicaid product portfolio and networks. This includes market segmentation, competitive positioning, affordability, network partnerships and regulatory surveillance. Craig returned to UHC in February 2017 and was one of the original leaders on UHC’s Part D product launch from 2003-2006. Most recently, Craig spent 10 years consulting with health plans on pharmacy management strategies in both Medicare and Medicaid.

Craig received his pharmacy degree from South Dakota State University. He obtained his MBA and Computer Science degree from St. Cloud State University. He has also completed a residency in hospital pharmacy administration at Bay Area Hospital in Coos Bay, Oregon.

Craig is both an American and Canadian citizen. Outside of work Craig enjoys cars and motorcycles, is an avid mechanic, and holds a competition road racing license.

Patrick Tracy is the Senior Director of Exchange Operations for UPMC Health Plan of Pittsburgh. In addition, he oversees the Children’s Health Insurance Program (CHIP) at UPMC, known as UPMC for Kids, which is the largest in Pennsylvania.

Mr. Tracy has 20 years of experience in health care administration and consulting, with a focus on product implementations, operations, and regulatory compliance

Prior to joining UPMC Health Plan, Mr. Tracy was a health and human services consultant with Deloitte in Pittsburgh and with CGI Group, Inc., in New York City. He has a B.A. from Wheaton College in Massachusetts and an M.P.A. from New York University.

I am currently a Marketing Director of Behavior Change at Aetna. I am responsible for the marketing strategy & operation of a portfolio of campaigns focused on driving improved health outcomes as well as medical cost savings for our members. Prior to Aetna, I spent five years at Citi focusing on existing customer marketing, driving engagement and profitability through specialized programs. I hold an MBA from Columbia Business School, and a BA in Psychology from Dartmouth College.

Currently I am a data scientist working on marketing analytics to encourage behavior changes of health insurance members and help them save medical costs and improve healthcare experiences. Before healthcare, I worked in property and casualty insurance industry using advanced analytics to improve efficiency of commercial underwriting processes, measure underwriter performances and facilitate management decision making. I also had experiences in marketing analytics of cross-selling personal insurance products. I graduated from Columbia University with MS in Operations Research. My technical skills include R, Python, SQL, Hadoop/Hive, machine learning, statistical analysis and experiment design.

Feiran graduated from Columbia University with a M.S. degree in Biostatistics, and current role as Lead Data Scientist at Aetna. He is passion about data, self-driven and multiple tasker.

Certification: H2O training, pyspark training, Hive/Hadoop Training by New York DS Academic, SAS Certified Advanced Programmer, CFA level 1

Analytic tools: Proficient in Spark, Tensorflow, Keras, R , Python (pyspark), SAS, Hive Statistics Techniques: Experimental design, GLM models, Categorical Data Analysis and Logistic Regression, Survival Analysis, Longitudinal Data Analysis, Predictive Modeling.