Medicare Advantage Marketing Manager Blue Cross And Blue Shield of Louisiana
With more than 17 years of expertise in Sales, Marketing and Customer Service, Ann Booth manages the Medicare Advantage (MA) Marketing & Sales efforts for Blue Cross and Blue Shield of Louisiana. Blue Cross is a nonprofit health insurer and the oldest and largest in the state.
Booth forges bonds across all departments of the organization to ensure effective Medicare messages and support is provided to the sales distribution channels and ultimately to beneficiaries. She formulates methodologies for MA sales support, materials, education and community outreach. This includes all producer training so licensed agents are selling consistently and compliantly per the Centers for Medicare and Medicaid Services guidelines.
She oversees the logistics and contracting for hundreds of MA sales and education events across the statewide service area. This includes
sponsorship of the Senior Olympic Games, Council on Aging events, Bingos and Birthday Parties.
Booth began her training in exceptional customer service at Walt Disney Parks & Resorts where she learned the art – and magic – of wowing the customer. She has infused this know-how into her efforts for the Medicare population.
Previously at Gulfcoast Pharmaceutical Specialty, she drove all Marketing efforts to promote Pharmacy services to nursing homes, rehabilitation hospitals and assisted living facilities.
Booth earned her Bachelor of Arts in Marketing from Southeastern Louisiana University.
Also, she volunteers her time with the Retired & Senior Volunteers Program Advisory Council, the Council on Aging Advisory Council and the Baton Rouge Aging Network
Director, Marketing HealthSparq
Heather leads marketing and public relations for HealthSparq. Her team is responsible for developing and elevating HealthSparq’s brand and ensuring that health plans understand how HealthSparq’s solutions can positively impact their members’ experiences.
Vice President, Health Plan Solutions Insightin Health
A strategic marketing & consumer engagement professional with achievements in healthcare and direct-to-consumer retail, Jereme brings an innovative and contemporary approach to member engagement and workflow optimization. His knowledge of consumer behavior, analytics, data attribution, and operational delivery aligned with a deep understanding of the Medicare Advantage market place, allows Jereme to understand the challenges that Payers encounter and partner to implement technology & technology driven solutions resulting in increased acquisition, retention, and member engagement.
Vice President, Strategy and Product Insightin Health
Michael brings 20+ years of experience in consulting, technology implementation, and business transformation across various direct to consumer industries, with a concentration in healthcare. Michael’s deep insight in the Medicare Advantage market place provides the Insightin team with a strategic view from the health plan’s perspective. Michael provides strategic consulting and technology implementation strategy for Insightin Health’s clients.
CEO Decision Point Healthcare Solutions
Saeed has more than 25 years of health information technology experience, with a track record of building high-performing organizations designed to solve complex business problems. He has held key leadership positions at Eliza Corporation and Optum, and co-founded Decision Point with the mission of improving health plan clinical, financial and operational performance through informed, data-driven predictions on strategic decisions.
Director, Business Development SourceLink
Craig Blake is a 25 year direct marketing veteran who is passionate about helping marketing executives exceed their goals through the acquisition, nurture and retention of customers and members. Craig works collaboratively with his clients in the creation and execution of data driven, multi-channel campaigns. Having worked for national agencies both large and small, Craig has developed a deep experience in the healthcare, financial services and energy industries.
Craig lives south of Boston with his wife, 2 boys and 2 dogs, Yankee and Bronx. And when he is not helping clients reach their goals, he thoroughly enjoy family time, watching sports and hitting the trails for some mountain biking and skiing.
Founder and CEO 321 The Agency
Joe Boutin is the Founder and CEO of 321 the Agency, a full-service,
integrated marketing agency located in Orlando, Florida. Joe refined his
creative chops at powerhouses such as ESPN, Disney, and the Golf Channel
before launching 321 in 2009. Joe has since built a dedicated team of industry
experts, evolving 321 from a boutique creative firm into an agency that blends
digital strategy, innovative technology, and disruptive creative to inspire
audiences and grow businesses.
Joe and the agency boast multiple awards. Joe is a recent recipient of the
Orlando Business Journal’s 40 Under 40 Award; the agency was also named a
GrowFL Top 50 Companies to Watch in the state of FL. It has also won multiple
national Addy and Telly awards while being named one of the Best Places to
Work in Orlando and honored as a Top Marketing Agency in Central Florida.
321 works with clients in verticals that include health and wellness, tourism,
hospitality, and education.
Consultant Geisinger Health Plan
David Brady has served in a consultative role at Geisinger Health plan since January of 2017 and brings more than 25 years of health care industry experience.
Through his engagement with Geisinger, David leads numerous high profile, time sensitive health plan business initiatives ensuring each is delivered within scope and budget. He also provides consultative thought leadership and execution planning to executive level staff on a broad range of health insurance business initiatives including, but not limited to, provider network management; product and sales strategy; vendor contract review and negotiation; project management and execution leadership.
Prior to working with Geisinger, David served as President and Chief Executive Officer of Piedmont Community Health Plan in Lynchburg Virginia. David also previously served as the Vice President Health Care Reform and Commercial Business Development at Geisinger Health Plan as well as various other leadership roles in both health insurance and national consulting firms throughout the country.
David received his Bachelors of Science in Finance from the State University of New York at Utica/Rome and a Masters of Business Administration from Wake Forest University in Winston-Salem, North Carolina.
Vice President, Medicare Product Management Anthem
Martin Esquivel is Vice President, Medicare Product Management at Anthem, Inc. supporting Medicare Advantage, Part D and Medicare Supplement. In this role, Mr. Esquivel is responsible for business planning, strategic initiatives and product development, including the annual benefit planning process.
A seasoned professional, with more than 24 years of experience in the healthcare management arena, Mr. Esquivel has extensive experience developing and managing Medicare products nationally. He has spent the last 16 years managing the evolution of the Medicare Advantage business for multiple large carriers as well as being at the forefront of developing Medicare solutions aimed at improving the lifestyle and health of Medicare beneficiaries.
Prior to joining Anthem in 2014, Mr. Esquivel held similar Medicare leadership positions at Health Net, United Health Group and PacifiCare. He has also served as a consultant with The Medstat Group (now Truven Health Analytics) advising health plans on Medicare program issues and working with state-level data organizations supporting The Agency for Healthcare Research and Quality’s (AHRQ) creation of the Healthcare Cost and Utilization (HCUP) research data sets. Prior to that, Mr. Esquivel served various roles in Medical Administration at Olive View – UCLA Medical Center, in Los Angeles CA.
Mr. Esquivel is a graduate of California State University, Northridge, where he holds a Bachelors of Science in Health Administration from the School of Health Sciences.
Director, Enterprise Healthcare Vertical RedPoint Global
Chris Evanguelidi is focused on helping healthcare enterprises harness the value of data to drive healthcare consumerism by leveraging the brightest minds, best practices and proven leading edge solutions. For the past 20 years Chris has provided companies with technology solutions that provide value by assuring competitive advantage while mitigating risk. He has worked with some of the largest enterprises in the healthcare, energy, financial services and telecommunication industries providing significant value to companies like Guidewell, Exxon Mobile, Verizon and Raymond James. Chris has held senior account development positions with FIS, Vodafone Global Enterprises and CenturyLink.
Chief Sales and Marketing Officer Geisinger Health Plan
Christopher Fanning is the chief sales and marketing officer for Geisinger Health Plan. He is responsible for providing senior leadership and strategic direction for sales and marketing including market research, product development, advertising, sales distribution, membership growth, member experience and corporate communications for Geisinger Health Plan.
Fanning joined Geisinger Health Plan in 2012. He brings more than 20 years of experience in healthcare marketing and sales, serving most recently as the vice president of commercial sales. Prior to joining Geisinger Health Plan, he was the vice president of sales and marketing for Coventry Health Care in Charlottesville, Virginia.
Fanning began his tenure at Coventry as the sales director and during his tenure achieved the President’s Council three times for outstanding performance. He has also held positions at QualChoice of Virginia in Charlottesville, Health Alliance Plan in Detroit, Michigan, and SelectCare, Inc. in Troy, Michigan.
He received his bachelor of science degree in industrial psychology from Michigan State University and his master’s degree in health services administration from the University of Michigan.
Manager, Medicare Retention Programs and Strategy Healthfirst
Katherine has spent three years contributing to work on Medicare products, policy and member retention at Healthfirst. Before Healthfirst, Katherine was the leader of the Education department at Medicare Rights Center, a national Medicare nonprofit. During her time at Medicare Rights, Katherine worked in many areas, including a training program for the State Health Insurance Assistance Program (SHIP) & the New York State rollout of Dual Long Term Care Demonstrations. Katherine has a Masters in Public Administration from the New York University Wagner School of Public Service and a Bachelors Degree in English and Political Science from Mount Holyoke College.
Senior Vice President, Consumer and Retail Services Health First
Matthew Gerrell serves as the Senior Vice President of Consumer & Retail Services for Health First, an Integrated Delivery Network (IDN) located in East Central Florida. In his role, Gerrell is responsible for developing and implementing strategies for the continued success of the IDN. His duties cover a wide scope of departments and service lines across the community healthcare system, including Marketing and Communications, Government Relations, Public Relations, Health Plans Sales and several Outpatient and Wellness Divisions.
Gerrell joined Health First in September 2006 as the Director of Retail. He was named Director of Marketing and Retail in January 2008, Corporate Director of Marketing and Communications in May 2012 and Vice President of Marketing and Communications in June 2013, a position he held until his current post in January 2018.
He has served as an adjunct professor at University of Phoenix and has previous retail management experience at Bealls Department Stores Inc., LEGO Systems and Sea World of Florida. His work has won him multiple national and state accolades in both marketing and public relations.
Gerrell earned his Bachelor of Science in Business Administration/Management from Regis University and his Master of Business Administration (MBA) from Florida State University.
Marketing Manager and Employer Accounts KelseyCare Advantage
Kristen Hueske is the Marketing Manager for KelseyCare Advantage. KelseyCare Advantage is a 5-Star Rated health plan located in Houston, Texas. Kristen has a bachelor’s degree in Criminal Justice Administration and while she is a Private Investigator at heart, she enjoys working in healthcare and has been with KelseyCare Advantage for 10 years. Kristen manages Medicare marketing, member communications and all fulfillment processes in addition to managing ten Medicare Advantage employer group, commercial and marketplace plans.
Vice President, Marketing and Sales Independent Care Health Plan
Mr. Jensen is Vice President for Independent Care Health Plan (iCare) in Milwaukee, Wisconsin. Independent Care is a licensed Wisconsin insurer serving special needs individuals through a Medicaid SSI MCO, a Medicare Advantage Special Needs Plan (MA-SNP) and a Fully-Integrated Dual Eligible SNP (FIDESNP).
Mr. Jensen is responsible for all of iCare’s sales, marketing, public relations and new business development activities. Mr. Jensen reports to iCare’s President and CEO.
Previously, Mr. Jensen was Corporate Strategy and Compliance Officer for Group Health Cooperative of South Central Wisconsin, a staff-model HMO consistently ranked among NCQA’s top ten nationally. Throughout his career, Mr. Jensen has developed many commercial and government-sponsored managed care products. Mr. Jensen began his career in advertising, working on national brands such as Famous Footwear, Mercury Marine and Miller-Coors.
Mr. Jensen holds an MBA in marketing and a BA in journalism from the University of Wisconsin – Madison. He participates in workgroups and research studies sponsored by the National Health Policy Group’s SNP Alliance, the National Quality Forum (NQF), the National Committee on Quality Assurance (NCQA) and the Center for Health Care Strategies (CHCS). Previously, Mr. Jensen participated in Wisconsin’s WIRED for Health information exchange initiative.
Chris Koepke, Ph.D
Director, Strategic Marketing Group Centers for Medicare & Medicaid Services (CMS)
Chris Koepke, Ph.D. is the Director of the Strategic Marketing Group at the Centers for Medicare & Medicaid Services (CMS). He is responsible for all Medicare and Health Insurance Marketplace communication campaigns, strategic planning, and marketing research. He has 30 years of research and communication experience in social service, public health settings, public relations, media, and political settings. Prior to his position at CMS, he directed the Office for Children’s Health Policy Research at the Albert Einstein Medical Center in Philadelphia where he conducted communication and program research for the Centers for Disease Control, the Pew Charitable Trusts, The American Academy of Pediatrics, the Commonwealth of Pennsylvania’s Children Health Insurance Program, and the City of Philadelphia. He began his public health experience evaluating international communication campaigns to improve children’s health and prevent HIV infection at the University of Pennsylvania. He has conducted commercial market research for major media outlets including daily newspapers, and national magazines (e.g. Time, Better Homes and Gardens, Women’s Day).
Sales and Marketing Manager, iCare Independent Care Health Plan
Ms. Laverenz is Sales Manager for Independent Care Health Plan (iCare) in Milwaukee, Wisconsin. Independent Care is a licensed Wisconsin insurer serving special needs individuals through a Medicaid SSI MCO, a Medicare Advantage Special Needs Plan (MA-SNP) and a Fully-Integrated Dual Eligible SNP (FIDESNP).
Ms. Laverenz is responsible for iCare’s sales and member retention activities. Ms. Laverenz reports to iCare’s Vice President of Sales and Marketing.
Previously, Ms. Laverenz was Director of Account Management for Humana, Inc. Throughout her career, Ms. Laverenz has managed account relationships for health, life, dental, group Medicare and self-funded accounts. Ms. Laverenz has also held leadership roles in insurance operations, serving as Director of Operations for Centene in Wisconsin, and supervisory roles at Blue Cross Blue Shield of Wisconsin.
Ms. Laverenz holds BBA from the University of Wisconsin – Whitewater, and is recipient of the Humana President’s Club award for performance far exceeding goals.
Director, Marketing Health Alliance Medical Plans
Dana has spent the past eight of his 30+ professional years marketing health plans over a five-state market—competing with national brands, battling a flat Medicare market and connecting the data dots to gain market share and improve customer experience. As a classic creative problem solver, he has applied his experiences innovating new product ideas, technology solutions and strategic approaches for brands like Bank of America, Frito-Lay, Dr Pepper/7 Up and Baylor Scott and White (formerly Baylor Healthcare) to the health plan industry, where the only thing that outpaces change is a great idea.
David L. Morris
David L. Morris
Executive Vice President, Chief Commercial Officer Citra Health Solutions
David Morris serves as Chief Revenue Officer for Citra Health Solutions with oversight of all commercial efforts, including Market Strategy, Sales, Marketing and Account Management. With over 25 years of executive leadership experience at blue chip companies throughout the healthcare ecosystem, David drives client success across the value-based healthcare landscape by addressing the technology and service needs of the Payer, Provider, Employer, Pharma and Retail markets. Prior to joining Citra, David held key leadership roles as Chief Revenue Officer with Eliza Corporation (acquired by HMS Holdings), Senior Vice President of Global Sales and Services with Bupa Health Dialog (acquired by Rite Aid), National Vice President of Healthcare for SAP America, IMS Health, Baxter and George Washington University (GWU) Medical Center. He received his undergraduate degree from George Washington University’s School of Government and Business Administration and now resides in Boston, MA with his wife Karen and their two retrievers. David and his wife enjoy traveling and spending time with their three grown children.
Executive Director, Medicare Marketing Strategy and Operations Aetna
Gillie Nevel leads Acquisition Marketing for Aetna Medicare. Gillie leads a team that is focused on driving enrollments and membership using analytics, customer insights and end-to-end online and offline operational excellence. Previous to her work at Aetna she led Strategy & Analytics for the Private Label business of CVS Health and was a Junior Partner at McKinsey & Company where she focused on helping clients across industries on their Marketing & Sales strategies. Gillie holds an MBA from the NYU Stern School of Business and a BS Cum Laude from Georgetown University.
Denise J. Pesich
Denise J. Pesich
Chief Marketing Officer Affinity Health Plan
Denise J. Pesich, Chief Marketing Officer of Affinity Health Plan, is responsible for ensuring that all marketing communications convey its unique brand voice, with messaging that engages their members/customers. Prolific in all mediums, from digital and print to broadcast and collateral, Ms. Pesich leads multi-disciplinary teams of professionals in brand, communications, digital strategy, advertising, creative services, public relations, signature events and corporate meetings, strategic development, consumer and member engagement, and a range of partnerships and initiatives. She has developed campaigns that have revolutionized the customer experience, engaging and supporting Affinity’s healthcare mission.
An innovative, creative marketing executive with superior leadership and problem-solving abilities, Ms. Pesich has more than 25 years as a results-driven senior executive in the nonprofit and corporate space. Before joining Affinity, Ms. Pesich served as Vice President of Communications and National Spokesperson at Girl Scouts of the USA, leading her teams to numerous public successes and accolades. She served as chief architect, developer and executor of the boldest advocacy and fundraising effort dedicated to girls’ leadership in the nation’s history. As the iconic organization mobilized communities of champions to advance the world-changing impact of female leadership on the advent of its 100th anniversary, Girl Scouts of the USA was named Equitrend Youth Brand of the Year and earned Fast Company’s Innovation Uncensored Brand of the Year in 2012. Prior to Girl Scouts, Ms. Pesich capped a near 20-year career as Senior Vice President, Marketing and Strategic Development for the United Ways of Tri-State consortium, helping to establish the New York-based footprint for United Way of America.
Marketing Executive and Consultant The Power of Fun
Moving directly from college student to campy green fur-ball, Dave Raymond pioneered the field of sports marketing with his innovative in-habitation of the world-renowned Phillie Phanatic. His vision and performance skill spawned a revolution in the sports industry, creating a multi-million-dollar brand extension for the Philadelphia Phillies over a 16-year performance career.
From there, Dave has worked with other companies (some of the world's biggest and best brands including Xifaxan, Tower Health Care, AstraZeneca and many of the world's largest sport's organizations) to help them create winning brand extensions using The Power of Fun.
Dave’s unique experience in the Power of Fun has led him to produce a one of a kind presentation that has him in demand as a keynote speaker for regional and national conferences all over the country with his work featured on CNN, Sports Illustrated, The New York Times, HBO, SiriusXM and NPR.
Director, Consumer Markets BlueCross BlueShield of Western New York and BlueShield of Northeastern New York
Thomas Sass joined BlueCross BlueShield of Western New York in 2012 and is the company’s director, consumer markets.
Possessing nearly 20 years of product management experience, Sass is responsible for overseeing the sales strategy and execution of an insurance portfolio that includes Medicare Advantage and Medigap, Individual (on and off-exchange), Federal Employee Program (FEP), and New York State Health Insurance Program (NYSHIP) products. In his tenure with BlueCross BlueShield, Sass has also overseen small employer group account management and Medicaid Managed Care.
Previously, Sass worked as an engineer, global product manager, and entrepreneur in various industries including, building and construction, printing, and nanotechnology. He received his bachelor's degree in mechanical engineering and master's degree in business administration from the State University of New York at Buffalo.
Founder and Chief Executive Officer CareLinx
Over the past decade, CareLinx has grown to become an industry’s leading home care provider with the proven ability to successfully partner with some of the largest health systems and health plans who are transitioning more care delivery into the home and community-based setting. CareLinx now operational in the top 100 metro's within the United States with over 250,000 professional care providers who are specifically focused on helping patients with chronic conditions, individuals with disabilities and the elderly. Generali, the 3rd largest insurer in the world with over $80 Billion in annual revenues, acquired CareLinx in September 2017. Prior to CareLinx, Sherwin worked and invested in the health care industry for over 15 years. Sherwin founded CareLinx specifically to solve many of the problems his family endured while struggling to manage home care for his sister with Multiple Sclerosis and his uncle who had ALS.
Former: Chief Marketing Officer GuideWell,
Current: Co-founder; CEO Lucerna Health
Craig Thomas is a successful senior health care executive with over 30 years of experience in a variety of roles with major health companies. He is recognized for his strategic vision and his ability to bring that vision to market. Craig is currently a founding partner and CEO of Lucerna Health, a new company helping healthcare providers expand, grow and succeed in the evolving value-based care environment.
Craig served as the Chief Marketing Officer (CMO) of GuideWell (the parent company of Florida Blue) and the President of GuideWell Connect (GWC), a leading marketing, sales and health engagement company.
Principal Product Manager Toppan Merrill
Cathie Tomassone is the Principal Product Manager for Digital Engagement Solutions at Toppan Merrill. Having lived through the digital transformation of the financial services industry, she has been able to assist healthcare customers through the evolution of their communications. With a background in database marketing, she is very familiar with looking for ways to engage prospects, convert them to customers and continue the dialogue with them.
Raj Vavilala is the Chief Marketing Officer of GuideWell Connect, a leader in integrated consumer engagement solutions for health insurance companies and providers. Raj is accountable for delivering marketing program performance to GuideWell Connect’s clients. He has more than 17 years of experience in the insurance industry, specifically in direct to consumer marketing and sales. Prior to this current role, Raj was the Vice President of Marketing for New York Life’s direct to consumer Annuity program. He holds a Master of Business Administration degree in Marketing and a Bachelor of Science degree in Finance.
Chief Executive Officer Carrot Health
Kurt is a serial entrepreneur who has built successful analytic solutions, products and companies in the healthcare, retail, manufacturing, education/credentialing and fundraising industries. His previous companies were sold to Oracle and Pearson Education. Most recently, Kurt was responsible for Product Strategy at Optum, Inc. (UnitedHealth), building data analytic businesses for the Provider, Payer and Employer markets.
Vice President, Stars, Quality, and Risk Adjustment Gateway Health
Dan is the former Director of Programs at Highmark, Inc. where he led Stars programs for over 5 years. Dan recently joined the Gateway Health team to establish a Stars Quality program focused on delivering 4.0+ Stars. Dan has assumed additional responsibilities leading the Risk Adjustment and Quality programs for both Medicare and Medicaid across Gateway’s various lines of business.
John Whittemore, MBA
Director, Sales, Government Business Blue Cross And Blue Shield of Louisiana
Following 20 years in Sales and Insurance, John Whittemore is well-versed in all facets of Medicare including Medicare Advantage, Employer Group Waiver Plans, Dual Eligible Special Needs Plans, Medicare Supplement and Prescription Drug Plans.
Currently he drives strategy and implementation of the Medicare Advantage product portfolio at Blue Cross and Blue Shield of Louisiana, which is a nonprofit health insurer and the oldest and largest in the state.
At Blue Cross he creates connections across all disciplines to ensure departments are working together for the good of the Medicare beneficiaries. This includes teaming with Actuary on the building of the benefits, working with Marketing on the creation of the messages and strategy as well as prepping the sales distribution channels for a compliant selling season.
Previously Whittemore worked at Aetna and Humana in Medicare Advantage Sales where he was trained in long-term plan design, expanding service areas and “standing up” new plans.
He received his Bachelor of Science from Ball State University, his Master of Business Administration from the University of New Orleans and is AHIP Certified for MAPD.
Also, Whittemore leveraged his Eagle Scout training to save a life when he quickly administered CPR to a man in the midst of cardiac arrest. For this, Whittemore was honored with an American Red Cross Hero Award – and a role of Life Savers candy – for his quick thinking action.
Principal Product Manager Toppan Merrill
Phil Wicklund is the Principal Product Manager for workflow solutions at Toppan Merrill. He has over a decade of experience in digital transformation in healthcare member/patience experiences. He is also the author of four books, and resides in Minneapolis, MN.
Director, Retention Strategy Healthfirst
Sue is the Director of Retention Strategy at Healthfirst and is responsible for developing strategic planning initiatives across all Medicare, Medicaid, MLTC and Commercial products to drive member retention. This includes end to end responsibility for analysis and campaign development to support retention and migration efforts. Initiatives include campaigns intended to improve member satisfaction and member experience in order to drive improved health outcomes. Sue graduated from Boston University with a Bachelor’s Degree in Mathematics and has more than 10 years of health care experience.