The Hospital Marketing and Communications Summit convenes hospital marketing and communications executives to discuss proven strategies for engaging consumers, advancing physician relations, and extending market reach through collaborations with other health care organizations. Network with thought leaders and peers to discover ways to enhance patient experience and generate new patient volume though strategic partnerships and innovative uses of digital media, content marketing, and consumer education. Discuss best strategies for implementing data-driven marketing initiatives and quantifying the success of marketing outreach.
Top Reasons to Attend:
- Advance digital strategy and quantify the benefits of digital engagement
- Discuss effective brand repositioning in a consolidating health care ecosystem
- Explore non-traditional partnerships to generate new patient volume and promote the brand
- Adapt the organization’s communications infrastructure to respond to a competitive marketplace and health care reform
- Leverage consumer data and produce innovative products to enhance user experience
- Develop targeted, engaging content and incorporate brand journalism to impact consumer behavior
Hear what past Hospital Marketing Summit attendees have said!
"The quality of speakers at the Hospital Marketing Innovation Summit was stunning! The best of the best, 100% focused on using the latest in consumer marketing to reach the new health care consumer!"
Stephen Zubrod, Vice President of Marketing, Chief Marketing Officer, Methodist Health System
"The Hospital Marketing Summit is a great opportunity to hear best practices from the hospital systems in the country leading the transformation of hospital and health care marketing. The meeting is small enough to make meaningful connections with colleagues, but large enough to draw some of the top thought leaders in the industry. Whether your system is just getting started in its efforts or you’re looking to refine your strategy, the Summit has something for you.
Christopher Nelson, Assistant Vice President for Public Affairs, University of Utah Health Care
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