The role of the Physician Liaison has arisen as an effective way to protect both the physician-hospital relationship and the revenue from referrals. The World Congress 2nd Annual Leadership Summit on Physician Liaisons is the only event that delivers a combined approach to physician relation and referral management. Join us to hear proven best practices to begin or enhance your physician liaisons program AND to align with hospital strategy, physician relations, marketing, and business development. This is the must-attend event for:
- Developing a diverse portfolio of physician relationships
- Building a physician referral program from scratch or strengthening existing services
- Convening hospital leaders at the crux of referral, revenue, and quality care management
Case studies will demonstrate applicable strategies from successful hospitals that address current trends affecting the liaison role and deliver tools to demonstrate the ROI on physician liaison programs. Executive panels and forums discuss strategic data-based plan development that targets physicians to drive referrals, increase revenue, and fill the hospital with the right patients. This year, we are going above and beyond by positioning the physician liaison at the forefront of health care reform and the intersection of relationships, revenue, and patient care.
Don't Miss the In-Depth Pre-Conference Primer on the Fundamentals for Program Development:
Building a Physician Liaison Team and Adopting Best Practices for Effective Market Penetration
Looking to establish a physician referral or liaison program at your organization? This workshop will offer a comprehensive structural and strategic outline of best practices in program deployment, development, and next steps. Begin with a general overview of program development and fundamentals, and then take a deeper dive into both the sales and strategic aspects. Participants will walk away with key takeaways including:
Part One: Program Models and Building Blocks
Take a higher-level view of developing a liaison program and discuss some of the key points crucial to building an efficient team:
- Gaining buy-in from the upper-level decision-makers
- Differentiating between service-line driven models vs. territorial sales strategies
- Categorizing physician practices of interest and building a targeted map
- Identifying opportunities based on patterns, patients, insurance, and loyalty
- Determining in which communities to focus resources to maximize benefits for the entire organization
- Utilizing tiered plans for growth within large, competitive health care networks with varied communities
- Breaking down physician relations compensation models
- Appropriate utilization of social media
Part Two
A: Sales Techniques for Liaisons
- Insight on the best technologies and solutions to implement, and how
- How to set goals and create a strategy to ensure focused growth
- Getting your foot in the door with valuable facetime
Part Two
B: Manager Training
- Truly manage and coach your liaison team by helping them to be successful
- Tactical Skills: Incorporate role play techniques to practice conversations and plans for specific practices
- Strategic Skills: Guide liaisons with perspective on physician practices
- Key characteristics of a successful physician liaison and how to hire and build your team
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Nathan Anspach
Senior Vice President, Physician Network Development
John C. Lincoln Health Network
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Clint Borm
Senior Director, Community & Provider Relations
Laser Spine Institute
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Lyle D. Green
Associate Vice President,
Physician Relations,
The University of Texas MD Anderson Cancer Center
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Jason Jones
Vice President, Patient Experience
Laser Spine Institute
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Jen Stroup, MHA
Senior Physician Referral Liaison
The Children's Hospital of Philadelphia
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