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The 2012 HPIC Leadership Summit on Ancillary Products and Voluntary Benefits

The World Congress Leadership Summit on Ancillary Products and Voluntary Benefits

Featured Session

Marketing Strategies to Penetrate Different Populations
  • What are the needs/expectations of different employer groups?
  • Strategies for marketing to different generations, regions, and demographics
  • Understand “the tie that binds” - the medical coverage to help you sell ancillary
  • Bundle product formally and informally and explore value beyond product
  • Discuss the impact of medical loss ratio provisions on marketing strategies
Richard Greenhalgh Richard Greenhalgh, CLU ChFC
Vice President, Diversified Business Group
Blue Cross Blue Shield of Massachusetts

Click here to read our recent interview
with Mr. Greenhalgh.


For the exponentially growing specialty benefits sector, health care reform presents challenges as policies and their impact remain unclear. However, the opportunities ancillary products present to both health plans and insurance brokers are invaluable, particularly in an evolving health care landscape. While ancillary products will serve as a tool for traditional health plans to differentiate themselves and maximize their competitive edge, they will present insurance brokers with new revenue streams during a time where they may lose other revenue streams. Employers will consider voluntary benefits as a means to supplement or even replace their employee benefit packages as well as improve the health and well being of their employees. This unique Summit convenes health plans, non medical insurance carriers and brokers to discuss how to leverage voluntary and other specialty products to maximize competitive edge and profitability and meet the needs of a consumer driven market in the wake of health care reform.  

Participants will walk away from this Summit with the knowledge to:

  • Build the Business Case for Investing in Ancillary Benefits: Reducing Health Care Costs and Promoting Well Being of Employees
  • Identify Advantages of Offering Integrated Health and Ancillary Benefits
  • Effectively Market Products to Different Populations
  • Dental and Medical Benefits – The Role of Dental in Overall Health
  • Analyze the Impact of Health Care Reform on Specialty Benefits
  • Utilize Pharmaceutical Benefits to Drive Down Overall Health Care Costs
  • Expand Voluntary Benefits Packages through Partnerships with Specialty Benefit Companies
  • Prepare for 2014! Products and Strategies for Selling on Public and Private Exchanges
  • Recognize the Benefits of an Engaging and Interactive Enrollment Program
  • Combine Consumerism with Ancillary Benefits to Broaden the Scope of Health Plan Offerings

This unique forum is a must attend for health plans, insurance carriers and brokers looking for the most current insights, innovations and solutions available in the specialty benefits sector.

The Leadership Summit on Ancillary Products and Voluntary Benefits is co-located with 3 other Summits, as part of the Health Plan Innovation Congress. HPIC 2012 provides expanded programming, offering a truly tailored educational experience for executives from commercial under 65 plans, voluntary and specialty benefits, Medicare Advantage plans, and plan sponsors/employers. Four co-located Leadership Summits will provide an unparalleled opportunity to gain solutions and tactics to drive innovation within your organization, and fine tune your business strategy for 2014 and beyond.

The present and future of ancillary benefits in post-health reform era

Matthew Holt
Christopher T. Swanker, FSA, MAAA
Vice President, Worksite and Specialty Markets
The Guardian Life Insurance Company of America
Podcast Listen to this Podcast »
00:6:27 | 6.06MB | Streaming MP3

  Presented at:
The 2012 HPIC Leadership Summit on Ancillary Products and Voluntary Benefits
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On-Site Drawings!

Join us at HPIC and automatically be entered into a drawing for TEN opportunities to win a two night stay at the Marriott of your choice and TEN opportunities to win a $10 gas card! Drawing to take place on site, courtesy of South Shore Consulting!
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