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Featured Session: PANEL DISCUSSION: Navigating the Practice-Based CER Ethics Interface – Challenges and Opportunities This session will explore the interface of comparative effectiveness findings and the challenges of implementation at the practice and patient level. CER will influence both clinical decision making and determination of medical necessity and coverage, coupled with pressure from quality initiatives and lean concepts. Science and data will begin to supersede the politics of special interests and disciplines’ pet products and procedures to help guide optimal effective treatment choices. They will likely also stimulate more consistent Utilization Management decisions across payers, geographies and specialties. We will also explore the oft ignored aspect of real-life implementation, including the everyday day challenges of making CER-based changes within practice and the critical but thorny issue of obtaining timely feedback from patients. In this way we will move this discussion from the ethereal stratosphere to real life practice and address issues of implementation, disparity and ethics. Moderator: Susan Dentzer Editor-in-Chief Health Affairs Panelists: Patricia Hinton Walker, PhD, RN, FAAN Vice President for Nursing Policy, Uniformed Services University of the Health Sciences Chair, Executive Leadership, TIGER III (Technology Informatics Guiding Education Reform) Dennis A. Robbins, PhD, MPH Adjunct Professor, Graduate School of Public Policy, Pepperdine University; Advisory Board Member, National Research Network Elizabeth E. Stewart, PhD, MBA Research Scientist American Academy of Family Physicians National Research Network (AAFP NRN)

The World Congress 4th Annual Leadership Summit on Comparative Effectiveness is where industry leaders convene senior level executives from hospitals, health systems, health plans and government agencies to explore transitioning evidence based medicine to the point of care for patient centered outcomes. Health reform has high lighted requirements for further funding of comparative effectiveness research to further develop evidence based medicine and delivery at the bedside.  Thought leaders share best practices in applying guidelines to improve cost and quality in order to create a more efficient health care system. Attendees gain tools and techniques required to assess the validity of data, as well as explore the impact of current comparative effectiveness initiatives and the convergence of personalized medicine to better clinical outcomes.

• ENGAGE in a national dialogue with your fellow peers on ways comparative effectiveness research can be utilized and how it will impact the future of patient centered outcomes
• ANALYZE how state initiatives are using the $1.1 billion in ARRA funding for comparative and cost-effective research to make policy decisions
• EXPLORE the critical components of comparative effectiveness research and evidence based medicine through in-depth case studies and peer-to-peer learning with innovative thought leaders  
• DISCOVER how translating comparative effectiveness research into new health care practices is the most promising solution to eliminating waste in the U.S. health care system
• LEARN about the changes in the health care system to embrace personalized medicine, genomics and precision medicine

Confirmed Thought Leaders:
Robert N. Anfield, MD, JD, FAAFP Chief Medical Officer, Disability Business CIGNA	Karol Attaway Vice President of Operations, Region 2 HealthCare Partners Medical Group
Francis X. Campion, MD, FACP Director of Complex Chronic Care, Harvard Vanguard Medical Associates; Clinical Informatics Research Group, Department of Ambulatory Care and Prevention; Harvard Medical School	Adam Clark, PhD Director of Scientific and Federal Affairs FasterCures
Frederick Curro, MD Clinical Professor and Director, PEARL Practice Based Research Network (PBRN) Director of Regulatory Affairs, Bluestone Center for Clinical Research New York University	Susan Dentzer Editor-in-Chief Health Affairs
Constantine A. Gatsonis, PhD Professor of Medical Science (Biostatistics) and Director Center for Statistical Sciences, Brown Uni­versity	Mark Gibson Deputy Director, Center for Evidence-Based Policy Oregon Health and Science University
Roland A. Goertz, MD, MBA, FAAFP President American Academy of Family Physicians	Marc Jaffe, MD Clinical Leader, Kaiser Northern California Cardiovascular Risk Reduction Program Endocrinology and Internal Medicine Kaiser South San Francisco Medical Center
Michael McGinnis, MD Senior Scholar Institute of Medicine	Amy Miller, PhD, PMC Public Policy Director Personalized Medicine Coalition
Penny Mohr, MA Vice President for Programs Center for Medical Technology Policy	David Pass, MD (tentative) Director Health Resources Commission Office of Health Policy and Research State of Oregon
Pamela B. Peele, PhD Vice President, Health Economics UPMC Health Plan Associate Professor, Health Policy and Management University of Pittsburgh	David Pizzi Director, Health Care Policy Blue Cross and Blue Shield of Florida
Dennis A. Robbins, PhD, MPH Adjunct Professor, Graduate School of Public Policy, Pepperdine University; Advisory Board Member, National Research Network	Vicki Seyfert-Margolis, Ph.D Chief Scientific Officer, Immune Tolerance Network Food and Drug Administration (FDA)
Denise Simons-Morton, MD, MPH, PhD Director, Division for the Application of Research Discoveries National Heart, Lung, and Blood Institute	Elizabeth E. Stewart, PhD, MBA Research Scientist American Academy of Family Physicians National Research Network (AAFP NRN)
Walter “Buzz” Stewart, PhD, MPH Director, Center for Health Research & Rural Advocacy Geisinger Health System	Patricia Hinton Walker, PhD, RN, FAAN Vice President for Nursing Policy, Uniformed Services University of the Health Sciences Chair, Executive Leadership, TIGER III (Technology Informatics Guiding Education Reform)
Gail Wilensky Senior Fellow Project HOPE	William Winkenwerder, Jr., MD, MBA Chairman and Chief Executive Officer The Winkenwerder Company LLC Former Assistant Secretary Department of Defense for Health Affairs

If you are interested in submitting an abstract or speaking
please contact:

Melynda Hilliard
Conference Manager
The World Health Care Congress 4th Annual Leadership Summit on Comparative Effectiveness
Phone: 781-939-2624
Email: [email protected]