This is not the time to be hesitant with your marketing and branding initiatives; now more than ever it is essential to stand apart from your competition and bring your company to the next level of exemplary service and market penetration.

Connect with health care marketing and communication executives to discover how their best practices can become yours at the World Congress Leadership Summit on Direct to Consumer Initiatives for Providers! ! As a health care marketing professional, you will discover ways to lead your organization through today's tough economy and to differentiate your organization from your competitors by learning how to increase your brand image, utilize web tools to improve the relationships with your clientele and to position your marketing initiatives to meet the needs of your target market.

Why Should You Attend?

To learn new and innovative approaches, necessary for leading your organization to the next level of recognition within the marketplace.

• Evaluate your marketing and communication strategy to ensure your brand "delivers" the brand it preaches
• Discover ways to increase your return on investment from new media pursuits and from market research to gain market share
• Master best practices used by your peers to gain the attention of your target market to your brand and away from your competitors
• Attend interdisciplinary sessions, workshops and tracks catered to improving your day-to-day responsibilities and internal/external relationships
• Determine ways to further utilize your mar/com strategy to combat the competition, to be prepared for industry shifts and crisis’s and to promote your leadership within the industry