The Leadership Summit on Marketing Analytics for Health Plans is designed for health plan executives who accept the challenges posed by health care reform and recognize the potential opportunities for growth in an increasingly competitive environment. As speculation swirls around reform legislation, health plans must become better prepared to utilize market intelligence data in their strategic decision-making processes. Analytics provides direct bottom-line impact by capitalizing on what attracts and retains your target markets. In order for health plans to capitalize on new market opportunities and effectively convey true value in their products and services, analytics and segmentation, along with sales channel development and campaign management must align to establish a flexible and comprehensive platform to support the next generation of health insurance.

• KNOWLEDGE: Apply customer analytics to gain critical insight into the current and emerging trends impacting consumer choice, and devise a market strategy to support the next generation of health insurance.
• Top 10 Reasons to Attend:
  • Create an agile corporate strategy to respond to health care reform
  • Utilize market intelligence data to outpace competitors
  • Devise both a retail and wholesale model for new business
  • Capture the young “invincible” market faster
  • Develop multi-pronged, direct-to-consumer distribution channels
  • Establish trend and performance metrics to evaluate online effectiveness
  • Formulate a data-driven marketing-communications to drive behavior change
  • Demonstrate the ROI of marketing and avoid budget cuts
  • Measure the impact of non-traditional and social marketing
  • Leverage outside-industry best practices
• SOLUTIONS: Business-driven case studies, paired with proven examples of market applications deliver actionable strategies for reaching new market segments, increasing enrollment, retaining existing members and demonstrating a much needed ROI.

Recently Confirmed Speakers
Douglas Biehn Vice President of Corporate Marketing Blue Shield of California	Casey Carey Vice President, Product Webtrends
Carlton A. Doty Vice President and Research Director Forrester Research	Jack Newsom, ScD Senior Director, Marketing Analytics Silverlink
Lindsay R. Resnick Chief Marketing Officer Gorman Health Group