The Health & Human Capital Management Series, a division of World Congress, is proud to present the 4th Annual Executive Forum on Rx Benefit Management for Employers and Health Plans taking place July 14-15, 2009 in Boston, MA. The Forum annually highlights employer and payer responses to the rising costs of pharmaceuticals with creative new strategies to improve patient outcomes.

The Forum also identifies pertinent issues facing employers and plans that include developing MTM programs, addressing ways to overcome barriers to diverse population drug challenges, Medicare Part D, adapting to market shifts with consumer-directed initiatives and measuring the impact and effectiveness of existing pharmacy management programs.

The 4th Annual Executive Forum on Rx Benefit Management for Employers and Health Plans will help senior executives from employers, health plans, pharmaceutical companies, PBMs and government to:

• Explore the latest value-based benefit design models and the value of implementing these programs
• Improve generic use and automate Rx refills through the adoption of innovative ePrescribing programs
• Advance pharmacy interoperability for accurate data exchange and reduction in prescription error
• Address the continuous challenges of Medicare Part D coverage
• Successfully implement Medication Therapy Management Services (MTMS)
• Strategically manage the costs and adherence of specialty medications
• Hear the pros and cons of developing an in-house/onsite pharmacy program versus outsourcing the benefit
• Establish appropriate utilization rates and accurately forecast pharmacy spend
• Create a robust incentives and rewards program for better patient adherence and compliance

Confirmed Speakers Include:
Christina Barrington Vice President, Pharmacy Health Alliance Medical Plan	Murat V. Kalayoglu, MD, PhD Founder HealthHonors
Jack Mahoney, MD Chief Medical Officer, Center for Health Value Innovation; Former Corporate Medical Director, Pitney Bowes Inc.	Cyndy Nayer President and Executive Director Center for Health Value Innovation
SuAnn Stone, RPh Pharmacy Services Regence BlueShield	Brian Sweet, RPh, MBA Vice President, Clinical Services WellPoint, Inc.