August 23, 2021 • 12:00 PM - 1:00 PM ET


The age of consumerism entered a new era during the pandemic. Consumers showed a growing willingness to seek out and receive information through different channels, embrace technology, and accept new care delivery models. Health plans showed great innovation and agility over the past year as well. We’ve seen new ways to target, personalize, and connect with members, and a variety of efforts to address whole person care, including an increased focus on how plans can support members’ social determinants of health and address health inequities. In the last of this three-part webinar series, hear how leading organizations are enhancing member engagement, creating a more optimal consumer experience, and ultimately helping the populations that they serve achieve better health outcomes.



Webinar Agenda:


12:00 – 1:00 pm

Keynote Panel Discussion: Provide a Personalized Experience for Members to Enhance Engagement, Satisfaction, and Retention

Member expectations of their health plan are being driven by their consumer experiences in their daily lives. To improve engagement, satisfaction, and retention, members want to feel they are having a personalized experience with their health plan, from enrollment to renewal. Knowing your members and catering your services and communications to their needs and wishes is an evolving process. It takes integrating data sources and communications internally, arming your workforce – especially those member-facing groups such as your customer service, call center, and marketing teams – with the information they need to respond to member needs, and proactively outreaching to members via the communication channels and preferences they want, just to name a few. During this Keynote panel discussion, hear how leading health plans have put the strategies and tactics in place to personalize member experiences and thereby enhance engagement, satisfaction, and member retention.

  • Hear ways that plans are developing a 360-degree view of their member to better support them through all touch points and varying aspects of their health care journey
    • Explore how, beginning with Open Enrollment, to turn a transactional relationship into a personalized experience to help consumers understand their options, pick the right benefits, select their provider, and more
    • Continue the conversation with members throughout the year via meaningful outreach to keep the member engaged and aware, helping them truly understand what they purchased and how best to use it
  • Learn how these leading health plans are approaching digital innovation and transformation to better garner insights about their members to address gaps in plan understanding, care, social needs, and more
  • Discover best practices and new initiatives to improve member communications, two-way engagement, and personalized experiences

Moderator:

Ferris Taylor
Ferris Taylor
Executive Director
HealthCare Executive Group (HCEG)
View Bio


Panelists:

Meredith Barnes-Cook
Meredith Barnes-Cook
Global Head of Insurance
Ushur
View Bio
Camille Harrison
Executive Vice President, Medicare and Chief Innovation and Experience Officer
GuideWell and Florida Blue
View Bio
Kathy Klingler
Kathy Klingler
Chief Consumer and Marketing Officer, Senior Vice President
Blue Cross Blue Shield of Massachusetts
View Bio




Speaking and sponsorship opportunities still available. Please contact Gina Glendening at [email protected] for details.




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