December 3, 2020 • 1:00 PM - 2:00 PM ET

Recent industry changes have upended traditional communication channels, marketing strategies, and industry expectations – creating a great deal of uncertainty. To be successful in such a rapidly evolving system, health plans must find innovative ways to quickly transform their member experience and drive outsized outcomes. Hear marketing leaders in the health payer space discuss how they are staying ahead of the curve, anticipating new and upcoming trends, and modernizing the member experience using a new, frictionless channel to enable an engaged, educated, and healthier population.

  • Identify common trends and challenges health plans are facing, especially in light of the pandemic 
  • Learn how top health plans are innovating to stay ahead of the curve and make it easier for members to stay healthy, informed, and to take action
  • Share real world strategies and examples of frictionless communications that have transformed the member experience to drive better, outsized outcomes


Webinar Speaker

Matt Gillin
Matt Gillin
Co-Founder and CEO
Relay Network
Lindsey Knight
Lindsey Knight
Director, Marketing Strategy, CRM and Member Engagement
Highmark Health
Erin O’Connell
Erin O’Connell
Manager, Direct Marketing
Blue Cross and Blue Shield of Minnesota
Erin Thurston
Erin Thurston
Marketing Director
Independence Blue Cross



Addressing Today’s Need for Effective Digital Healthcare Communications

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Contact



General Inquiries:

World Congress Customer Relations
Phone: 781-939-2400
Toll-free: 800-767-9499
Email: wcreg@worldcongress.com

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