June 23, 2020 • 2:00 PM - 3:00 PM ET
Unless they’re managed well, moments of crisis can be detrimental to a brand. Learn how, in a pre-COVID world, one hospital already had processes in place to prevent a reduction of confidence or devaluation of brand, and how those preparations have served well in the time of COVID response. Hear what types of communications and channels were used to manage during the period leading up to the surge, following the surge and preparing for a possible resurge. Understand the various roles of public health communication: providing safety guidance for the community, care options for both COVID and non-COVID patients, and other opportunities to heighten awareness of the organization’s mission.
- Describe the policies and communications classes that existed to prepare physicians, researchers, and experts on how to address the public in times of crisis – and which preparations had applicability to the current situation
- Learn about departmental coordination efforts to enhance the ability to heighten and positively reflect the brand identity in crisis communications
- Share lessons learned and new best practices developed on the potential “other side” of surge