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Contextual Communications Across the Wellness Journey

Contextual Communications Across the Wellness Journey

Complimentary Webinar

March 3, 2020 • 2:00 PM - 3:00 PM ET

Most healthcare executives would agree that the more they know about a member or patient, the better positioned they are to serve and care for them. After collecting terabytes of demographic, behavioral, and psychographic data, these efforts still often lack a critical component: context.

Context helps us understand the human components of the member’s and patient’s situation: that unique combination of intent, mood, location, history, personal preferences, and affinities that leads to a specific need at a specific moment.

In this session, Matt Swain, Managing Director and Practice Lead, Communications Consulting at Broadridge, will share how healthcare companies can apply context to member and patient communications with a combination of cultural, technological, and strategic approaches.

Drawing upon the 2020 CX and Communication Trends survey, attendees will learn:

  • How the contextual communication cycle improves the member and patient experience
  • What members and patients think about the communications they are receiving today and how you can maximize their impact
  • Ways to optimize your omni-channel communication initiatives – from technology to processes – and gain communication insights from other markets that may help inform your strategy

All registrants will receive a copy of the presentation and a link to the recording. We look forward to having you join us!

Speakers
Matt Swain

Matt Swain
Managing Director and Practice Lead, Communications Consulting
Broadridge
Biography
 
Sponsor
About World Congress

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