March 3, 2020 • 2:00 PM - 3:00 PM ET
Most healthcare executives would agree that the more they know about a member or patient, the better positioned they are to serve and care for them. After collecting terabytes of demographic, behavioral, and psychographic data, these efforts still often lack a critical component: context.
Context helps us understand the human components of the member’s and patient’s situation: that unique combination of intent, mood, location, history, personal preferences, and affinities that leads to a specific need at a specific moment.
In this session, Matt Swain, Managing Director and Practice Lead, Communications Consulting at Broadridge, will share how healthcare companies can apply context to member and patient communications with a combination of cultural, technological, and strategic approaches.
Drawing upon the 2020 CX and Communication Trends survey, attendees will learn:
- How the contextual communication cycle improves the member and patient experience
- What members and patients think about the communications they are receiving today and how you can maximize their impact
- Ways to optimize your omni-channel communication initiatives – from technology to processes – and gain communication insights from other markets that may help inform your strategy
All registrants will receive a copy of the presentation and a link to the recording. We look forward to having you join us!