How to Leverage the Patients’ Digital Life to Drive new Business Intelligence, Insights and Decisions
Complimentary Webinar
June 27, 2016 • 2:00 PM - 3:00 PM ET
Every patient has a story…now you can see the person behind it. There are many complex factors that impact the patient journey as well as treatment adherence. Traditional market research tools and marketing solutions have limitations in understanding how patients navigate their disease and treatments outside of clinical and pharmacy environments.
Learn more about how real world, real time patient interaction, engagement and analytics are delivered through Self Care Catalysts Health Storylines and captured through Patient Storylines. The closed-looped marketing, communications and research platform creates a powerful channel for pharma to deliver personalized patient support, deliver targeted communications and messaging and generate a wealth of patient informatics for market research and insight mining.
Three things you will get out of this webinar discussion:
- Patient experience with a self-care technology
- How to deliver more impactful support to a targeted base of patients
- Real world patient behavior insights on brands, target population details, patient personas, adherence and persistency rates, emotional journey and more.
Who Should Attend?
- Pharma Marketers
- Brand Planners
- Market Researchers
- Patient Engagement Managers
- Patient Support Managers
- Patient Advocacy Managers
- Agencies
- Managers of Biotechnology and Life Science companies
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