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Leading Health Plan and Insurer Executives Outline Market-Based Strategies for Profitability and Competitive Differentiation in an Era of Health Reform

KEYNOTE: REBUILDING HEALTH CARE

Ronald A. Williams
Chairman, CEO and President,
Aetna Inc.

Chester Burrell
President and CEO
CareFirst BlueCross BlueShield on Strategic direction in an era of reform - Competitive differentiation strategies to prepare for a reform

Ingrid Lindberg
Customer Experience Officer
CIGNA on Experience-based design in health care and CIGNA's renewed focus on consumer needs

John A. Fallon, MD, MBA
Senior Vice President and Chief Physician Executive
Blue Cross Blue Shield of Massachusetts on Health Reform Necessities and BCBS of Massachusetts' Alternative Quality Contract as a Precursor to Global Payment in Massachusetts

R. John Kaegi
Chief Strategy Officer
Blue Cross and Blue Shield of Florida (BCBSF) on Expansive thinking for the expanding individual market

Elizabeth Bierbower
Chief Operating Officer, Specialty Benefits
Humana on Design of voluntary benefits as critical element of successful benefit design

Diane Holder
President and CEO, UPMC Health Plan; Co-Chair, Pennsylvania's Chronic Care Commission on Next generation chronic care management and population-based care program implementation

Phil Fasano
Senior Vice President, Chief Information Officer
Kaiser Permanente on Health information exchange in action

MaryAnn Stump, RN
President, Consumer Aware;
Senior Vice President and Chief Innovation Officer, Blue Cross Blue Shield of Minnesota on In-depth consumer research and implications for innovation in care delivery

William R. Breidenbach
President
Health Plans, Inc. a subsidiary of Harvard Pilgrim Health Care on Emerging state and federal regulations impacting self-funded employers' benefit programs

Naomi Aronson, PhD
Executive Director
Blue Cross Blue Shield Technology Evaluation Center on Comparative Effectiveness Review�Methodologies and Best Practices to Improve Outcomes

Edmund Pezalla, MD, MPH
National Medical Director, Aetna Pharmacy Management
Aetna, Inc. on Expensive Treatments and Specialty Pharmacy � Analytics for Improved Outcomes

Vicky Gregg
President and Chief Executive Officer
Blue Cross Blue Shield of TN on Health plan transformation and IT innovation to compete effectively

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