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Peter Rodes
Vice President, Strategy and Consulting
Marketing Direct Inc.
Qualify, Prioritize and Distribute Leads to Maximize Conversion Rates
John Cheng
Vice President, Strategic Marketing
Aetna, Inc.
CASE STUDY: Targeting and Segmentation Strategies to Drive an Improved Member Experience
Jim Gallagher
Assistant Vice President, Commercial Business
Blue Cross Blue Shield of Rhode Island
CASE STUDY: Bridging the Customer/Company Divide
Lindsay R. Resnick
Chief Marketing Officer
Gorman Health Group
Delivering on Your Brand Promise- A Roadmap for Success
Garrison Rios
Chief Sales and Marketing Officer Arcadian Health
Molly Goins-Cox
Head, Member Experience
Aetna, Inc.
CASE STUDY: Designing a Trusted Member Experience
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The World Health Care Congress Leadership Summits
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Email: [email protected]

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