Dear Colleague,

I am writing today to extend an invitation to attend the Health Plan Innovation Congress, March 10-12, 2010 in Orlando, Florida.

As a member of the esteemed faculty, I am pleased to offer you an exclusive discount of $300 off the final registration rates when you register by Friday, February 5th. Simply mention PROMO CODE: BZP674 and PRIORITY CODE: HL10009-81672 to take advantage of this discounted rate. (Gov't rates excluded.)

In today's increasingly consumer-driven market, only the most progressive and innovative providers will succeed in maximizing their share of this growing market.  I am thrilled to be involved in this Summit, as it is poised to deliver expert knowledge, best practices and actionable strategies for success.

Attendees will learn from industry gurus and through case study examples effective tools to position your company for short-term and long-term growth in the new health care landscape.

I have been invited to provide you with an inside look at the results from a new web portal benchmarking survey.

CLOSING KEYNOTE ADDRESS: Benchmarking Survey Results – Best Practices in Engaging Consumers Online

The Keynote Address will review looking at how participating health plans interact with consumers through their own web sites. Advanced features like online appointments, accessible lab and test results, email interaction with providers, and impact of consumerism on member retention will be discussed.

• What tools are catching on the fastest with the most members and most plans?
• Which platforms go beyond graphics and actually create a positive response?
• Is there any consolidation of functionality around a short list of popular features?
• Do consumer tools impact spending trend, medical trend or enrollment?
• Participating plans will be panelists for a follow-up discussion and debate over the findings.

Panelists TBD

I hope you can join us for this timely learning and networking opportunity.

I look forward to seeing you in Orlando this March.

Sincerely,

William R. Boyles, MA
Director
Global Business Forum on Health