The Leadership Summit on Marketing Analytics for Health Plans

Space is limited to the first 100 health plan executives!
Register by this Friday, August 21st and Save $300,
Mention Promo Code QBH269 and Priority Code: HL09032-xxxx

Summit Agenda Highlights

Expert Speakers Confirmed To Date Include:
Analytics 101	Capturing New Markets	Web Utilization
Jack Newsom, ScD, Senior Director, Marketing Analytics, Silverlink	Lindsay Resnick, Chief Marketing Officer, Gorman Health Group	Carlton A. Doty, Vice President and Research Director, Forrester Research, Inc.
Web Analytics	MarComm Excellence
Casey Carey, Vice President, Product, WebTrends	Douglas Biehn, Vice President of Corporate Marketing, Blue Shield of California	Additional speakers are being confirmed daily, be sure to check the website for the most up-to-date list: www.worldcongress.com/analytics

The Health Plan Industry is transforming, prepare yourself today for the industry of tomorrow:

You Can't Afford to Miss This Event!

Create an agile corporate strategy to respond to health care reform
Utilize market intelligence data to outpace competitors
Devise both a retail and wholesale model for new business
Capture the young "invincible" market faster
Develop multi-pronged, direct-to-consumer distribution channels
Establish trend and performance metrics to evaluate online effectiveness
Formulate a data-driven marketing-communications to drive behavior change
Demonstrate the ROI of marketing and avoid budget cuts
Measure the impact of non-traditional and social marketing
Leverage outside-industry best practices

Space is limited to the first 100 health plan executives!
Register by this Friday, August 21st and Save $300,
Mention Promo Code QBH269 and Priority Code: HL09032-xxxx

Educational Underwriter	To Inquire About Sponsorship/Executive Networking Opportunities, Contact:
	Ron Trznadel Executive Vice President, Business Development The World Health Care Congress Leadership Summits Phone: 781-939-2432 Email: [email protected]

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Call for Papers

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