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Summit Update Analytics provides direct bottom-line impact by capitalizing on what attracts and retains your target markets. In order for health plans to capitalize on new market opportunities and effectively convey true value in their products and services, analytics and segmentation, along with sales channel development and campaign management must align to establish a flexible and comprehensive platform to support the next generation of health insurance. In order to provide you with the most up-to-date, valuable information, we have updated our agenda to include the latest emerging trends. Michael T. Wise, Vice President, Insurance Technologies, IdeaStar Inc addresses non-traditional and social marketing. The social networking revolution is taking the consumer and B2B market by storm. But the question now is, how can you measure these initiatives? What data can you gather from them? Join us at The Leadership Summit on Marketing Analytics for Health Plans, this November in Boston, MA to garner the knowledge and tactics needed to develop your data-driven marketing strategy. Start working smarter TODAY! Exclusive Discount for Members of the PRSA Community:
Register by Friday, October 16th and SAVE $400 on the final registration fee!* Mention PROMO CODE: XMX848
and PRIORITY CODE: HL09032-35295 (Not valid for current registrations. Cannot be combined with additional discounts.) |
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