The Leadership Summit on Marketing Analytics for Health Plans

Last Chance to Register!
Health Plan executives register by this Friday, October 30th and Save $600!
That means you can attend for JUST $795!
Mention Promo Code RCT485 and Priority Code: HL09032-xxxx
(Discount valid only for health plans/insurers.)

The Health Plan Industry is transforming, prepare yourself today for the industry of tomorrow:

Educational Underwriter:

The TOP 10 reasons you CANNOT AFFORD TO MISS this event!

Create an agile corporate strategy to respond to health care reform
Utilize market intelligence data to outpace competitors
Devise both a retail and wholesale model for new business
Capture the young "invincible" market faster
Develop multi-pronged, direct-to-consumer distribution channels
Establish trend and performance metrics to evaluate online effectiveness
Formulate a data-driven marketing-communications to drive behavior change
Demonstrate the ROI of marketing and avoid budget cuts
Measure the impact of non-traditional and social marketing
Leverage outside-industry best practices

Featured Speakers Include:
Analytics 101	Capturing New Markets	Web Utilization
Jack Newsom, ScD, Senior Director, Marketing Analytics, Silverlink	Lindsay Resnick, Chief Marketing Officer, Gorman Health Group	Carlton A. Doty, Vice President and Research Director, Forrester Research, Inc.
Web Analytics	MarComm Excellence
Casey Carey, Vice President, Product, WebTrends	Douglas Biehn, Vice President of Corporate Marketing, Blue Shield of California	View the entire line-up of topic and industry experts confirmed to present next week: www.worldcongress.com/analytics

Educational Underwriter
Associates Program	Strategic Partner

To Inquire About Sponsorship/Executive Networking Opportunities, Contact:

Ron Trznadel
Executive Vice President, Business Development
The World Health Care Congress Leadership Summits
Phone: 781-939-2432
Email: [email protected]

Request Brochure

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