• Transitioning from a fragmented program approach to health and wellness to a systemic, organization-wide approach
• Creating a targeted stakeholder communication plan for all areas of the organization to ensure maximum participation
• Identifying the key values and goals of the organization that must be addressed for successful culture change
• Engaging community-wide efforts to support health and wellness
• Developing and delivering a concise, consistent marketing message for internal stakeholders
• Shifting from a culture that focuses on illness to a culture that focuses on achieving greater levels of health
• Ensuring that senior management support, and participation, is visible and consistent with organizational commitment to health and wellness
• Overcoming employee resistance to change
• Assessing available organizational resources and developing an aligned health and wellness plan
• Identifying and developing internal 'Wellness Champions'
• Empowering employees to take ownership of their health

We are currently accepting speaking proposals for this event. If you have a success story to share from your organization, or a proven process for achieving culture change, please contact Martha Brown at 781.939.2592 or [email protected]. Papers due by February 26, 2010.

For general questions and program inquiries, contact:
Martha S. Brown
Director, Employer Health & Human Capital Division
World Congress
Phone: 781-939-2592
Email: [email protected]

To inquire about sponsorship and executive networking opportunities, contact:
Ron Trznadel
Executive Vice President, Business Development
The Health & Human Capital Management Series � a division of World Congress
Phone: 781-939-2432
Email: [email protected]

To inquire about marketing opportunities, contact:
Catherine Rymsha, MS
Marketing Manager
The Health & Human Capital Management Series � a division of World Congress
Phone: 781-939-2587
Email: [email protected]