Pharmaceutical Sales Strategies Post-COVID-19: The Benefits of Virtual Engagement
In less than a week, in the face of a pandemic, the pharmaceutical sales model changed forever. In-person healthcare provider (HCP) visits came to a screeching halt and brand marketers scrambled to find ways to educate and engage these providers remotely. While the pandemic may have taken us by surprise, we should acknowledge that, even before the pandemic, pharmaceutical sales teams faced significant challenges.
One solution for these challenges is to engage HCPs—virtually.
TrialCard Incorporated provides patient affordability, medication access and adherence, patient support, and clinical trial services on behalf of pharmaceutical manufacturers. Founded in 2000, TrialCard has connected nearly 33 million patients with over $15 billion in branded drug savings to date. Our attention to detail, commitment to our clients, and locations in areas that are rich in healthcare talent allow us to provide levels of service that are unsurpassed in our industry. The company is headquartered in Morrisville, North Carolina. For more information about TrialCard, please visit www.trialcard.com.