News Coverage

Industry News

1. SourceLink - 2020 AEP PROSPECT MODELING

(1 January 2020 - )

For 2020 AEP, SourceLink worked with several Medicare clients on direct mail and digital campaigns to boost enrollment. The SourceLink approach was using predictive modeling to identify the top potential member prospects most likely to respond and enroll. With only roughly 68 days to actively market to prospective eligible Medicare members, Medicare companies must use marketing dollars wisely.


2. SourceLink - 2020 AEP Digital Engagement

(1 January 2020 - )

Our client is a national healthcare provider that operates in seven states. As a newer player in the Medicare Advantage space, they were looking to increase brand awareness and significantly exceed 2019 lead and new member goals. With a new Annual Election Period (AEP) around the corner, increased brand awareness was even more paramount.


3. Carrot MarketView

(1 January 2020 - )

MarketView™ Growth provides unique micro-segments customized for your service area, enabling better prioritization and targeting. With MarketView Growth, you can utilize consumer data, market and competitive intelligence, and advanced analytics to optimize new member acquisition and retention for your health plan.


4. Carrot Health - 2020 AEP Performance Report

(1 January 2020 - )

2020 marked a watershed year for Medicare Advantage. In the drive for higher Annual Election Period (AEP) numbers, health plans competed in more markets with a greater array of plan types, cost structures and supplemental benefit offerings.

Carrot Health’s 2020 AEP Performance Report captures overall trends in AEP growth and the specific features that distinguished winning from losing plans. In particular, 2020 PBPs offered lower costs, more flexibility in doctor choice, and specific supplemental benefits like meal plans and transportation.

To compete effectively with the large national plans, regional plans must be highly strategic and targeted in plan design and marketing while addressing member needs for improved health outcomes and better care experience.



Program Content:

Gina Glendening
Vice President, Product Development
Office: 781-939-2402

Haritha Krishnarathnam
Executive Director, World Health Care Congress; Director, Employer Health Care Events
Office: 781-939-2432


Bridget Kelly
Vice President, Marketing & Client Engagement

Sean Edwards
Director, Marketing Operations
Phone: 781-939-2618

General Inquiries:

World Congress Customer Relations
Phone: 781-939-2400
Toll-free: 800-767-9499

Sponsorship and Exhibiting:

Bernie Weiss
Vice President, Business Development
Phone: 781-939-2502

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