News Coverage



Press Releases


1. Behavior Change White Paper

(1 September 2019 - Fitbit)


2. Fitbit Care Brochure

(1 September 2019 - Fitbit)


3. Versa 2 Press Release

(28 August 2019 - Business Wire)

Fitbit (NYSE: FIT) today announced the launch of Fitbit Versa 2™ , the next generation of its best-selling smartwatch, Fitbit Versa™. Versa 2 delivers a new precision-crafted swimproof design, includes innovative sleep features like Sleep Score and smart wake, and is packed with even more advanced health, fitness and smart features to elevate every moment. 1 For next-level convenience, Versa 2 debuts an on-device microphone, which enables Fitbit’s first-ever Amazon Alexa smartwatch experience, along with a Spotify app that allows users to control their music and podcasts, and Fitbit Pay TM on all models. 2 Coupled with even faster performance, thousands of apps and clock faces and a brighter, crisper display with an optional always-on mode, Versa 2 is your 24/7 health and wellness companion – now with 5+ days battery life at the same approachable price as Versa. more»


4. Aria Air Press Release

(28 August 2019 - Business Wire)

Fitbit (NYSE: FIT) today announced Fitbit Aria Air™, expanding the Fitbit Aria™ product family with a low-cost Bluetooth scale that tracks weight and syncs with the Fitbit? app to calculate BMI, giving you a comprehensive view of your trends over time alongside your activity, heart rate, sleep and nutrition data within the Fitbit app. When combined with Fitbit’s innovative wearable devices and new Fitbit Premium subscription service, Aria Air gives you access to added data, information and motivation to more effectively reach your health and wellness goals. more»


5. Premium Press Release

(28 August 2019 - Business Wire)

Fitbit (NYSE: FIT) today announced the launch of Fitbit Premium, a paid subscription service in the Fitbit® app that uses your unique data to deliver Fitbit’s most personalized experience yet, with actionable guidance and coaching to help you achieve your health and fitness goals. Premium leverages insights from 10+ years of Fitbit data as well as academic and medical expertise to help you move more, sleep better and eat well with customized programs, advanced sleep features, personal insights, thousands of workouts, new challenges, health reports and more – all in one place and made just for you.1 Premium will be available to any Fitbit user and to Fitbit Health Solutions customers through Fitbit Care. more»


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Haritha Krishnarathnam
Director, Employer Events
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Email: bernie.weiss@worldcongress.com

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