Promotional review is at the heart of a compliant organization. That’s why it’s critical to manage risk in the most comprehensive and streamlined way
possible, and to address every stakeholder involved in the process — from marketing and promotional agencies, to MLRC (medical, legal, regulatory,
compliance) team members. Data shows that this end-to-end approach drives business efficiencies, enhances cross-functional collaboration, and delivers
on compliance/risk management goals.
- Discuss the current regulatory risk areas to be considered when creating promotional and marketing materials (e.g., implications of the new social
media guidances)
- Listen to new data quantifying millions of dollars in waste from inefficient promotional review processes and misalignment among stakeholders
- Discuss new promotional review solutions to reduce churn and risk, such as promotional agency education, conflict resolution prioritization, and new
key performance indicators
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