8:15 am
  • Shift internal culture to move from being product-centered to patient-centered
  • Analyze the key components to patient-focused leadership
  • Explore ways to use a patient engagement strategy to optimize the patient experience and improve health outcomes
  • Define patient engagement and what it means for your organization
  • Understand how to make the case for patient engagement to gain executive buy-in

Moderator:

Michele Rhee
Michele Rhee, MBA, MPH
Vice President, Patient Affairs, Advocacy
X4 PHARMACEUTICALS

Panelists:

Camilla Lauritzen
Camilla Lauritzen
Chief Patient Officer
Leo Pharma

9:00 am
  • Explore best practices to ensure patients have access to therapies through assistance programs, copay cards, and coupons
  • Examine the impact of benefit verification, prior authorization, and copay assistance to ensure an effective patient access strategy
  • Ensure access to necessary medications through cross stakeholder collaboration
Timothy Paine
Timothy Paine
Vice President, Pharma Strategy and Relations
Fairview Specialty Pharmacy

10:15 am
  • Gain insight to update reimbursement strategies, ensure better patient access, and optimize patient outcomes
  • Enhance patient adherence efforts and leverage adherence metrics for value-based arrangements
  • Align and achieve incentives that improve care coordination and drive a better patient experience
Harvey Littman
Harvey Littman
Senior Vice President, CFO and Treasurer
Capital Blue Cross

11:00 am
  • Gain insight into the real-life struggles of patients and caregivers
  • Explore best practices when implementing patient support services
  • Understand how to build interventions that improve adherence, foster advocacy collaborations, and advance market access

Moderator:

Dina Marie Inverso
Dina Marie Inverso
Director, US Commercial Operations, Reimbursement, Patient Engagement
CSL Behring

Panelists:

Terry Jo V. Bichell
Terry Jo V. Bichell, PhD, MPH
Rare Action Network
Ambassador for Tennessee,
NORD; Angelman Syndrome
Parent Advocate

Emily Lemiska
Emily Lemiska
Director, Communications
U.S. Pain Foundation

Marla Jan Wexler
Marla Jan Wexler, BSN, RN, CPN
Nurse, Patient,
Advocate, Survivor

11:45 am

WEGOHealth
PATIENT-CHOICE
AWARDS 2020

1:15 pm
Timothy E. Hermes
Timothy E. Hermes
Vice President Market Access
Aurinia Pharamceuticals

1:30 pm
  • Discuss top trends in enforcement and learnings from recent settlements pertaining to patient assistance and copay programs
  • Ensure compliance to anti-kickback statutes to safeguard copay assistance operations
Garineh Dovletian
Garineh Dovletian
Vice President, Legal
Helsinn Therapeutics (U.S.)

2:15 pm
  • Explore the impact of copay accumulators on patients’ out of pocket costs
  • Analyze the current landscape of copay accumulator and maximizer models
  • Examine the gross-to-net impact of accumulators
  • Understand current patient access challenges and consequences of cost-shifting pharmacy benefits
  • Discuss state legal challenges to accumulator programs
  • Gain insight into the future of copay accumulators and maximizers
3:00 pm
  • Explore ways to address affordability challenges and provide patient services as part of your program approach
  • Conduct a competitive analysis to design program benefits that differentiate your brand in the market
  • Implement performance metrics to ensure ROI on your copay programs
  • Explore alternative copay strategies to address market changes
David Kowalsky
David Kowalsky
Director, Patient Access
Eyepoint Pharmaceuticals

4:15 pm
  • Explore how the design of free drug programs may differ per therapeutic area and patient population
  • Assess the gaps and opportunities within the OIG guidance around patient assistance and free drug programs
  • Streamline patient service solutions to manage patient access strategies
5:00 pm
  • Avoid interruptions in speed to therapy by designing support solutions for uninsured and underinsured patients
  • Help patients gain a holistic view of their coverage and benefits to overcome barriers to access
  • Leverage patient advocacy to address the financial and educational barriers to adherence
Colette Flack
Colette Flack
Senior Director, Patient Support Services
Dermira