8:00 am
8:30 am
Kelly Nicholls
Kelly Nicholls
System Director, Physician and Provider Relations
Bon Secours Mercy Health

8:45 am

Physician engagement is key to building a stronger relationships and reduce physician burnout. Explore how to use social media as an internal engagement tool.

  • Discover how to utilize digital marketing and communications to engage physicians in your network by showing them why social media is good business
  • Learn how the internal and external are interrelated and can bolster both physician engagement and organizational growth goals
9:30 am

In today’s health care environment, it is important that those involved in physician relations, at all levels, are familiar with concepts and tools that enable them to be more effective in their work. Learn how to utilize CRMs and PRMs to track, analyze, and manage physician relationships.

  • Explore the capabilities of CRMs and PRMs on the market
  • Explore core elements of strategic planning, outreach, and how to identify relationship opportunities, and maintain relationships
Jonathan Wetzel
Jonathan Wetzel, MBA-H
Senior Director, Network Development and International Business Development
Mount Sinai Health System

10:45 am

In depth analysis of surgery center use case to partner with community surgeons, extend and promote institutional brand and thwart CMS changes in hospital payment structure.

  • Examine how surgery center joint equity models create a valuable asset for hospitals and health systems
  • Develop internal strategies for physician alignment around surgery center joint ventures
  • Garner interest of physician constituents in the community
  • Learn about deployment strategies from region to region
Ralph Lambiasi
Ralph Lambiasi
Vice President, Mount Sinai Health Network
Mount Sinai Health System

11:30 am

Your leadership team has asked that you examine a new market to see if there could be a potential referral pipeline. In doing so, you need to evaluate the competitive landscape to determine how best to approach this new geographic territory. Participate in this hands-on situational learning session to:

  • Discuss resources you will utilize to analyze, plan, and execute a successful strategy
  • Utilize data, relationships, and collateral materials to bolster a competitive approach
  • Share creative ideas on how to showcase your mission and brand in a new geographical region
Erika McBride
Erika McBride
Director, Referring Provider Office
Mayo Clinic

12:15 pm