8:30 am -
11:45 am

As the dual eligible population continues to rise, health plans that are able to unravel the complexities of this market will capitalize on increasing growth opportunities. Health plans will need to expand their strategic toolboxes to reach dual eligible members. Back by popular demand, this workshop explores how health plans are navigating the intricacies of the dual-eligible market and grabbing existing market share.

Learn How to Identify this Target Market to Differentiate Marketing Campaigns

  • Understand necessities and nuances of this consumer segment
  • Build unique outreach strategies to increase enrollments
  • Highlight key partners to align marketing strategies to ensure product delivery

Reflect on New Special Election Period Rule for Dual Eligibles

  • Discuss strategies to increase members once per calendar quarter
  • Examine engagement tactics to reduce the risk of disenrollments
Bill Jensen
Bill Jensen
Vice President, Marketing and Sales
Independent Care Health Plan

Elaine Laverenz
Elaine Laverenz
Sales and Marketing Manager, iCare
Independent Care Health Plan

There is a 15 minute coffee and networking break from 10:00 am –10:15 am