8:35 am
Brian McArdle
Brian McArdle
Senior SMM Consultant
Bristol-Myers Squibb

8:40 am
  • Highlight the latest trends in patient/caregiver engagement within the pharmaceutical industry (e.g., patient focused drug development)
  • Discuss the impact of applying patient/caregiver perspectives to better understand patient needs
    • Drive innovation and transformation in patient care
  • Spotlight best practices and examples of initiatives that are embracing a more patient-directed approach
Scott T. Williams
Scott T. Williams
Vice President, Head of Global Patient Advocacy and Strategic Partnerships
EMD Serono

9:10 am
  • Know what your attendees want: Leverage user-friendly technology
  • Learn how to effectively utilize mobile apps to drive audience engagement
  • Determine whether audience demographics impact technology type
Staci Kvasnik
Staci Kvasnik, CMP
Innovation Center Manager
Boston Scientific

Don Schmid
Don Schmid
Global Congress Lead
Pfizer

Moderator:

Becky Cavanaugh
Becky Cavanaugh, BA, HMCC
Associate Director, Medical Meetings and Events
Syneos Health

9:55 am
  • Discuss findings from research on the current and future state of the incentive travel industry conducted by SITE, IRF, and FICP
  • Asses the performance of incentive travel within the pharmaceutical sector
  • Analyze data that will shape the future of your business
Padraic Gilligan
Padraic Gilligan, CIS, CITP
Chief Marketing Officer
Society of Incentive Travel Excellence (SITE)

Jenn Glynn
Jenn Glynn, CIS, CITP
President
Society of Incentive Travel Excellence (SITE)

11:00 am
  • Understand the relationship between educational content and event layout
  • Learn how content drives meeting location, concept, and design
  • Gain insight on knowledge-based experiences to increase attendee involvement
Malak Sidky
Malak Sidky, MHSc
President, Health Care Event Planning;
Vice President, Partnerships, Canadian Society of Professional Event Planners (CanSPEP)

Tammy Williams
Tammy Williams
Senior Sales Manager
Rx Worldwide Meetings, a Division of Infinix Global Meetings

Moderator:

Aleka Garcia
Aleka Garcia, CMM, CMP-HC
Marketing Manager, Conventions & Events, Surgical
Johnson & Johnson Vision

11:00 am
  • Adopt a data-centric approach to curate personalized events
  • Utilize attendee data and feedback to modify event design
  • Learn about apps and tools to capture real-time data
    • Leverage Audience Response Systems (ARS) for live polling during presentations
    • Learn how an organization developed an app that uses a QR code or Augmented Reality to access a quick survey instead of utilizing post-program or paper surveys
    • Utilize Artificial Intelligence for real-time feedback and metrics
Tim Altbaum
Tim Altbaum, CMP, CSEP, HMCC, CMM
Chief Executive Officer
Vario

Maggie Butler
Maggie Butler
Co-Founder
The CM Group

11:00 am
  • Leverage technology to influence attendee behavior
  • Determine trends, patterns, and attendee interests pre- and post-show
  • Foster real-time engagement with technology
Nancy Chrismer
Nancy Chrismer
Vice President, Event Management
BI Worldwide

Benjamin Kjos
Benjamin Kjos
Senior Creative Director, Communications, Event Solutions Group
BI Worldwide

11:50 am
  • Learn how meeting content influences site selection
    • - Understand the importance of choosing educational hubs
    • - Measure the impact of educational sites on attendee engagement and learning experience
  • Choose venues based on attendee demographics
    • - Discuss potential venues for health care, incentive, and investigator meeting
  • Consider proximity and access to KOLs
  • Leverage partnerships with local associations
Virginie De Visscher
Virginie De Visscher
Senior Director, Business Development - Economic Sectors
Business Events Canada / Destination Canada

Ella Korets-Smith
Ella Korets-Smith, MSc, MBA
Principal
EKS Business Development
Chief Business Officer
Virica Biotech
Director
TO Health!

11:50 am
  • Determine factors to consider before developing virtual meetings
    • - Consider audience demographics, size, and meeting duration
    • - Understand technology needs
  • Discuss types of content that can be efficiently delivered in a virtual setting
  • Gain strategies to promote remote attendee participation
  • Assess whether virtual components add value to health care meetings
Becky Cavanaugh
Becky Cavanaugh, BA, HMCC
Associate Director, Medical Meetings and Events
Syneos Health

Deborah Hinson
Deborah Hinson, HMCC, CMCE
Principle
The Hinson Group;
President
International Medical Meetings Association Professionals

Andrew Taffin
Andrew Taffin
Chief Executive Officer
Tallen Technology Rentals

12:40 pm
1:40 pm
2:15 pm
  • Understand the nuances of negotiating contracts with hotels
    • - Discuss approaches to build long-term partnership
    • - Learn how to develop a mutually beneficial relationship
  • Hear updates on contract clauses
  • Compare single and multiyear agreements
  • Address and overcome obstacles during the negotiation process
    • Determine key questions to ask
Sonya Easley
Sonya Easley, CMP, CMM, HMCC
Senior Manager, Meeting Planning & Field Coordination, Commercial
Mitsubishi Tanabe Pharma America, Inc.

Jill Rankin
Jill Rankin
Senior Sourcing Manager
Boehringer Ingelheim

Carmela Roth
Carmela Roth
President
RED Company

Bonnie Weiss
Bonnie Weiss, HMCC
Global Pharma/Life Sciences Sales Director, Americas
Hyatt Hotels Corporation

Moderator:

Brian McArdle
Brian McArdle
Senior SMM Consultant
Bristol-Myers Squibb

2:15 pm
  • Explore efforts to implement environmentally friendly initiatives
  • Discover go-green activities to incorporate on-site
  • Prioritize food sustainability: Gain strategies to prevent food waste
  • Understand the impact of sustainability on attendee satisfaction and event success
Tracy Stuckrath
Tracy Stuckrath, CSEP, CMM, CFPM, CHC
Founder and President
Thrive! Meetings & Events

2:15 pm
  • Identify key metrics to determine the ROI on education and engagement technology
    • - Discuss non-monetary returns
  • Capture data to evaluate and improve meeting effectiveness
  • Gain strategies to integrate technology that improves access, encourages knowledge-sharing, and reduces costs
Jennifer Rupe Tontini
Jennifer Rupe Tontini
Vice President, Global Business Development
Educational Measures

3:05 pm
  • Optimize and harmonize technologies to reduce meeting touch points for attendees and improve efficiencies
  • Disrupt the attendee experience through technology designed to reduce the manual touch points
  • Leverage tools to connect the meeting journey from contracts and registration, to airlines, accommodation, and expenses
    • Review current and future opportunities to streamline operations
  • Gain strategies on real-time data capture, networking, and content delivery to turbocharge attendee experience and motivation
    • Engage a multi-generational cohort of HCPs, including Gen Y physicians
Brenda Miller
Brenda Miller, SMMC
Senior Director, Global Life Sciences
CWT Meetings and Events

3:05 pm
  • Gain strategies to engage investigator meeting participants
    • - Develop interactive content
    • - Determine efforts to effectively communicate with national and international participants
  • Adopt gamification techniques to enhance meeting experience
  • Leverage digital technology to deliver content and improve information retention
  • Consider interactive discussions to strengthen knowledge exchange
Heidi Cocca
Heidi Cocca
Associate Director, Meeting Management
Merck

3:05 pm
  • Leverage mobile technology to engage attendees
  • Utilize mobile apps to enhance on- and off-site networking
  • Use technology to make connections and build long-term relationships
Frank Leonard
Frank Leonard
Chief Sales Officer
MEETINGPLAY

4:25 pm
  • Hear updates on meal caps and allowances
    • - Discuss variations in meal caps by stat
  • Learn about the latest compliance issues and pitfalls
    • - Understand what not to do
  • Gain strategies to efficiently work with the internal compliance department
  • Explore internal and external reporting technique

Moderator:

L. Stephan Vincze
L. Stephan Vincze, JD, LLM, MBA
President and Chief Executive Officer
Trestle Compliance

Panelists:

Madelyn Archibald
Madelyn Archibald
Compliance Analyst
Merz North America

Heidi Cocca
Heidi Cocca
Associate Director, Meeting Management
Merck

Mozelle Goodwin
Mozelle Goodwin, CMP, HMCC
Strategic Global Account Professional
Goodwin Consulting

5:10 pm
  • Understand the importance for maintaining stakeholder partnersh
  • Discuss strategies to identify the right partner
  • Cross-sector perspectives on nurturing a relationship
  • Determine whether partnership goals align with overall business objectives

Hosted By:


Session Introduction by:

Scott Higgins
Scott Higgins, HMCC
Associate Director, Sales and Business Development
Valley Forge Tourism and Convention Board

Moderator:

Kathy Grau
Kathy Grau
Chief Strategist
Grau Consulting LLC,
President-Elect
MPI NJ

Panelists:

Jeff Guberman
Jeff Guberman
Chief Executive Officer
McVeigh Global Meetings and Events

Colleen Kenney
Colleen Kenney, CMP
Senior Director, Corporate Meetings & Events
Alkermes

Mary Rivers
Mary Rivers
Director, Commercial Meetings and Events
Takeda

Telesa Via
Telesa Via
Vice President of Sales
Kimpton Hotels & Restaurants

Jennifer Wester
Jennifer Wester
Global Director, Hyatt Sales Force, Americas
Hyatt