Consumer-Centric Healthcare Strategies for Employers, Payers and Providers

ClinicA: Overcoming Hurdles of Employee Enrollment, Adoption and Engagement for More Effective Use of Consumer-Directed Tools and Resources
Developing a comprehensive, multi-channel employee communication campaign Techniques to encourage the most appropriate use of resources for better health improvement and outcomes Creating a CDHP program that engages employees to make prudent decisions with healthcare dollars
	Doug Robinson Definity Health
	Deborah Sanders Senior Director of Human Resources Fujitsu America, Inc. View Biography
Clinic B: Pay for Performance, Quality and the Payer, Employer & Provider Role in the Trend toward Consumerism
Payers and providers are developing new models for healthcare delivery and new reimbursement strategies as the healthcare landscape continues to shift. And as consumer-centric initiatives shift more health costs and responsibilities to employees, employers will want more access to provider scorecards, performance and cost information.
	Ann Mond Johnson President Subimo View Biography
	Michael Parkinson M.D., M.P.H. Executive Vice President Chief Health & Medical Officer View Biography
Clinic C: Innovative Design, Development & Marketing Strategies for Consumer-Centric Products
The trend of shifting health care costs to consumers is making employees more “health-aware” consumers. This trend also is creating opportunities for health plans by allowing the development of new, innovative product offerings that appeal to this new “healthaware” consumer. Supporting these new and innovative products requires payers to change the way products are developed, rolled out and marketed. This clinic will help attendees: Understand the real impact of health savings accounts on product offerings Develop effective consumer-centric product focus and marketing campaigns Benchmark against early-adopters Increase consumer involvement in plan design and selection Effectively work with financial institutions for new product offerings
	Leah C. Katz Manager, Product Development ConnectiCare, Inc. & Affiliates View Biography
	William J. West Jr, MD President First HSA View Biography
Satisfying the Hunger for One-on-One Healthcare Communications: Targeted, personalized information drives better decision-making and compliance with evidence-based guidelines
The growth and market acceptance of Health Savings Account (HSA) opens new opportunities for members to take advantage of consumer-centric products. Healthcare consumers are now empowered to manage HSA balances by making their own knowledgeable and informed decisions. This session will focus on specific case examples that validate a new approach to communicating directly with plan members and their physicians. Based upon sophisticated analytics to identity patient- and condition-specific information, this proactive platform for disseminating targeted actionable communications has generated documented behavioral change in both patients and their physicians. Its success lies in offering personalized recommendations linked to best clinical practices, empowering patients toward better behavior and compliance with treatments aligned with evidence-based guidelines. Armed with information that is pertinent to their own health status and insurance benefits, consumers – together with their physicians – can make better care purchasing decisions that will improve their health outcomes and strengthen their pocketbooks. Information and guidance need to be personalized, relevant, credible, easy to understand and act upon. By delivering the right information to the right person at the right time, employers and health plans can reduce costs and concurrently improve quality and outcomes of care.
	Earl P. Steinberg MD, MPP President and CEO Resolution Health View Biography
	Tammy Tucker Vice President of Major Accounts PacifiCare Health Systems