Transform Patients to Partners by Embracing Patient Insights to Optimize R&D and Patient-Centric Drug Development
In an era of increased complexity and escalating costs of clinical research, a focus on personalized medicine and patient empowerment, drug development is undergoing a metamorphosis. The Healthcare industry today is undergoing a major facelift. All stakeholders are looking for better ways to partner together to find effective and innovative ways to accelerate drug development. These stakeholders must work together led by patient needs. Companies are continuously looking to adopt and implement effective and innovative ways to accelerate drug launches in the market. It is critical for manufacturers to view patients as informed collaborators whose participation is core to the overall success of trials. Thus, patient-centric drug development is now becoming the model that the industry is following. Today, patients are aware, technology-driven, and informed-driving the change in mindset and the way clinical trials are being approached and conducted.