Legal & IP

World Congress Legal/IP offers conference programming that is specifically designed to identify and address key market effects of the most variable Intellectual Property issues. We provide unique and dynamic forums that provide exceptional content, new strategies and abundant networking opportunities with industry experts and peers.

November

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Digital Media & Technology IP Forum
November 15 - 16, 2017 • Santa Clara, CA
Ensure IP Protection Amid Growing Connectivity


Featured Speaker Interviews


Cecilia Sun

Cecilia Sun, Vice President, Digital Customer Experience, Blue Shield of California


Retrieving thorough information to understand the needs of its members helps Blue Shield of California deliver a customized experience. Vice President Cecilia Sun says this encourages member loyalty and attracts new business.

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Speaking at: 9th Annual Health Plan Consumer Experience and Retention Summit | September 18 - 19, 2017 | Boston, MA
 


Alison Lemay  ,MPH

Alison Lemay, MPH, Associate Vice President, Patient and Family Experience, UMass Memorial Medical Center


Hospital organizations are making the patient experience a top priority and taking lessons from high performing hospitality organizations. But delivering a great experience may be especially challenging in medical facilities, where the goals of the "customer" are complex

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Speaking at: 4th Annual Patient Engagement and Experience Summit | September 18 - 19, 2017 | Boston, MA
 


David Edelman

David Edelman, Chief Marketing Officer, Aetna


Aetna, a company with almost 50,000 employees has invested heavily in a consumer-centric focus. Chief Marketing Officer David Edelman outlines some of the tools needed by companies of all sizes to achieve success in this area.

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Speaking at: 9th Annual Health Plan Consumer Experience and Retention Summit | September 18 - 19, 2017 | Boston, MA