Market Insights

Strategic Market Insight opportunities are available on Monday, Tuesday, and Wednesday.
Please contact Bernie Weiss ( | 781-939-2502) to discuss opportunities.

Monday, April 30, 2018 • 10:45 AM- 11:30 AM

Reduce System Costs and Streamline Patient Care with Targeted Testing that Integrates Molecular Markers

  • Understand the benefits of integrating Molecular Markers into a cost-effective and comprehensive evaluation of thyroid nodules
    • Overcome clinical challenges including “indeterminate” results for more streamlined testing and patient care
  • Understand evidence supporting the use of Next Generation Sequencing (NGS) markers applied to indeterminate thyroid cytology
  • Identify which patients are a match for this testing and understand the impact on clinical management and outcomes
  • Understand the cost-effectiveness of NGS applied to thyroid nodule evaluation


Heidi L. Gautier
Director of Strategic Markets
CBLPath, a SONIC Healthcare Company


Bryan McIver, MD
Deputy Physician-in-Chief
Moffitt Cancer Center

Yuri E. Nikiforov, MD
Vice Chair, Department of Pathology; Director, Division of Molecular & Genomic Pathology
University of Pittsburgh

Tuesday, May 1, 2018 • 10:30 AM- 11:15 AM

Survival of the Fittest: How Payers and Employers are Mastering Challenges and Preparing for the Future

U.S. health care continues to transform radically creating both opportunities and challenges for payers and employers. Market forces are provoking organizations to develop new strategic initiatives and to reprioritize existing ones. The session unveils qualitative and quantitative findings from a national research study of payers and employers and gives insight into how organizations adapt to meet these challenges and harness new opportunities.

  • Assess key market threats and challenges for payers and employers
  • Adapt and innovate: Understand new programs and services developed to position organizations for success
    • Current strategies and lessons learned
  • Explore the rationale and progress of major organizational initiatives: What defines an organization’s response to health care changes?
  • Determine survival strategy: How confident are organizations that they can adapt for long-term success? How do they see their role evolving in the marketplace?
  • Invest wisely: Where will the big payoffs be in the future? How would organizations allocate investment dollars across the strategies discussed?


Gregory M. Jelinek
Executive Vice President, National Sales Director Treasury Management
PNC Healthcare; The PNC Financial Services Group

Sara Parikh
Willow Research, LLC

Connecting the Dots Between Wellness and Ancillary: An Easy Way to Draw Down Health Care Costs

  • Understand how improved vision, oral, and hearing health care can impact Medicare members’ wellness, health care costs, productivity, and satisfaction
  • Gain strategies for connecting wellness efforts to ancillary benefits, including educational efforts and incentives that motivate action
  • Learn the "do's and don'ts" of working with ancillary benefits for maximum wellness integration and measurement


Mike Reha
Vice President of Sales and Marketing
EPIC Hearing Healthcare