Build Data Driven Insights and Engagement Capabilities through Digital and Multichannel Integration For Optimal Customer Experience
Join industry innovators at the 2nd Annual Pharma Digital Marketing Summit as they share how to use multi-channel integration to drive a seamless customer experience across all channels.
Digital is transforming the way the world does business, and healthcare is no exception. The pharmaceutical industry is rapidly coming to terms with digital technology. New technology companies are entering the market and existing players have had to up their game across marketing and sales operations. Mobile communications, the cloud, advanced analytics and the Internet of Things are among the innovations that are starting to transform the healthcare industry. Pharma executives are well aware of the disruptive potential of these technologies, yet many find it challenging to determine what initiatives to scale up and how to do so. Along with these challenges come many opportunities for the pharmaceutical industry to leverage these digital technologies to transform the product lifecycle. Some of these opportunities include an ability to deliver more personalized patient care, engage more fully with physicians and patients and to use data to drive superior insight and decision making to transform business processes to provide real-time responsiveness. In order to do this there has been a shift toward a customer experience model in pharma where pharma has moved from a non-interactive communication toward an integrated approach and extension of sales and customer service.
Key Topics Covered:
- Applying Innovative Technologies such as Virtual Reality and Augmented Reality to your Marketing Campaign
- What the Pharma Industry Can Learn From Amazon’s Marketing Tactics
- Building a Data-Driven Marketing Strategy
- Utilizing Digital Health to Transform Patient Care
- Evolving your Organizations Culture to Transform the Customer Experience
The PDF brochure for the Pharma Digital Marketing and Multichannel Integration Summit is in production. Request it now and our Customer Service team will contact you once the brochure becomes available.
Executive Director, Customer Experience and Marketing Acceleration
Former VP and Global Head, Commercial Services, Genentech and Roche
Chief Operating Officer, Population Health and Healthways Innovation Living Lab
Who Will Be There?
Top Reasons to Attend:
- Discuss innovative strategies to leverage digital tools to enhance your marketing campaign
- Explore digital technologies and tools that are revolutionizing pharmaceutical marketing such as Virtual Reality and Augmented Reality
- Hear specific case examples on how to build a data-driven marketing strategy
- Gather with all key stakeholders under one roof for powerful discussions to bring about change within the industry
DEEP DIVE AND GET INTO THE WEED WITH OUR HANDS-ON WORKSHOP
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