Patient Centricity and Advocacy Summit

Biopharma and device manufacturers are taking great measures to include the voice of the patient in all aspects of the drug development process – from pre-clinical to commercial. While being truly patient centric requires an organization-wide commitment and patient focused employees in every department, strong partnerships with advocacy groups serve as a solid foundation for this paradigm shift. This summit brings together manufacturer and advocacy professionals to discuss how to most effectively engage the patient in drug development and communication strategies, what areas are the most ripe for collaboration, and to share strategies and results from successful case examples.

Top Reasons To Attend:

• Gain insights from the preliminary findings on the FDA-Duke collaborative Clinical Trials Transformation Initiative case study on best practices for effective Engagement with patient groups around clinical trials
• Hear directly from E-Patient, Christel Aprigliano, the role that e-patients play and how to effectively engage with them
• National Health Council Associate Vice President Eric Gauscho gives a look into the future of defining patient outcomes and how that will be managed in the future
• Join the discussion with our distinguished panelists as they discuss some successful strategies for overcoming challenges in partnerships that have arisen between industry and advocacy
• Understand patients as people by collaborating and partnering with physician groups and integrated health care systems
• Bring traditional relationships to the digital space—learn how to effectively use social media to engage patients and patient groups

Plus Two Pre-Conference Workshops!

Ensure Preparedness for Key Meetings with Advocacy Groups
When manufactures meet with advocacy groups for the first time to discuss partnerships, they are often less productive than desired. Learn how to prepare your team for these critical meetings to ensure a smooth transition into a mutually beneficial business relationship.

Partner Lifecycle Management— Maintain Relationships that Make Sense
Different stages of the product lifecycle are more conducive to closer partnering with advocacy groups, while other stages do not require as close of collaboration. Learn how to most effectively manage key relationships throughout the lifecycle.