The PDF brochure for the 9th Annual Health Plan Consumer Experience and Retention Summit is now available. Download it now

Speaker Interviews

Retrieving thorough information to understand the needs of its members helps Blue Shield of California deliver a customized experience. Vice President Cecilia Sun says this encourages member loyalty and attracts new business.

Cecilia Sun
Cecilia Sun
Vice President, Digital Customer Experience
Blue Shield of California

Featured Speakers

See Who is Attending the 9th Annual Health Plan Consumer Experience and Retention Summit

Top Reasons to Attend:

  • Hear case studies from industry leaders on how to deliver an enhanced consumer experience that drives retention
  • Explore innovative approaches to communicate more effectively with members and promote behavior change
  • Learn how to build relationships with members and the community to improve loyalty and trust
  • Discuss digital innovations and how to prepare your marketing and engagement strategy to meet consumer needs and expectations
  • Understand how health plans are measuring marketing and consumer experience strategies to communicate ROI to leadership


I thoroughly enjoyed hearing first-hand accounts of best practice methodologies surrounding consumer engagement in all areas of healthcare.

–Stephanie Kilty, Marketplace Manager, Community Health Choice, Inc.

This was an important 2 days to share best practices and learn how to push the consumer experience forward to grow and retain membership while driving the improvement of health and health outcomes.

– Jessica Bonham, Sr. Manager, Consumer Experience Optimization, Kaiser Permanente

This program is part of the Health Care Consumer Engagement Congress

Participating Organizations

Silver Sponsor

Associate Sponsors