8th Annual Insurer’s Consumer Experience and Retention Summit Live Chat Software
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8th Annual Insurer’s Consumer Experience and Retention Summit

8th Annual Insurer’s Consumer Experience and Retention Summit

Can we have your retention please?

Join us in September as industry experts from health insurance convene to discuss the best practices in consumer-centered experience, services, and specific retention marketing strategies. Technology, outreach campaigns, education, digital experience, and retention initiatives continue to evolve as plans adjust to the new consumer-focused market. Don't lose your edge by sticking with the status quo – learn the most innovative programs and best practices to improve consumer experience and retention.

Key topics of Discussion include:

  • Integrating a consumer-centric focus across the organization
  • Improving the onboarding experience to promote stickiness
  • Designing the Exchange experience to promote retention and re-enrollment
  • Best practices in leveraging digital initiatives to promote engagement
  • End-to-End consumer design
  • Designing a consumer-focused digital experience
  • Innovative insights from creative member services and call center programs
  • Multi-cultural outreach and communication strategies
  • CRM and Segmentation Strategies
  • A focus on mobile experience

Peek Inside the Agenda


Case Study: Leveraging Digital Technology to Enhance Consumer Engagement

In our media saturated world, members are inundated with marketing and communications. What gets their attention? In this session explore an innovative approach UnitedHealthcare and Target use to engaging members in healthy behaviors through digital technology.

  • Learn about how to leverage digital technology to reach members in more relevant and innovative ways
  • See creative ways to increase awareness of medical benefits for enrolled members and their spouses/domestic partners
  • Use technology to help increase participation in wellness incentive program
  • Encourage better health decision making through appropriate use of care settings and tools and resources
Beth McGuire Beth McGuire
Vice President
UnitedHealthcare National Accounts
Leslie Pilliod Leslie Pilliod
Director of Benefits and Well-being
Target Corporation

Even more networking time!

Join us for networking with health plan, health system, and hospital executives and market experts at this co-located Summit. All networking activities are shared with the Patient Engagement and Experience Summit, Health Plan Medication Adherence Summit, and Hospital Marketing Summit. This is a must-attend event for all health plan consumer experience, innovation, strategy, and marketing executives.


Testimonials

“I thoroughly enjoyed hearing first-hand accounts of best practice methodologies surrounding consumer engagement in all areas of healthcare.”
- Stephanie Kilty, Marketplace Manager, Community Health Choice, Inc.

“This was an important 2 days to share best practices and learn how to push the consumer experience forward to grow and retain membership while driving the improvement of health and health outcomes.”
- Jessica Bonham, Sr. Manager, Consumer Experience Optimization, Kaiser Permanente

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