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Medicare Marketing & Enrollment Strategies 2015

Medicare Marketing and Enrollment Strategy Summit

As more technologically advanced Boomers age into Medicare new outreach channel opportunities, increased competition, and changing compliance regulations are causing a fundamental shift in the Medicare marketing and enrollment space.

Now more than ever Medicare marketing and sales professionals need to increase branding and awareness to middle aged populations, improve digital outreach and enrollment capabilities, learn what CMS regulations may be changing, and create a culture that is consumer oriented as well as engaging.

This year at the 2015 Medicare Marketing and Enrollment Strategy Summit, we’ll take a fresh look at the ways consumers shop for insurance, and how Medicare professionals can grow and retain market share.

Key topics new to 2015 include:

  • Strategies to integrate technology and social outlets to capture and manage the boomer population
  • Key insights on how to remain competitive in exchange markets
  • Tactics to improve retention and compliance through digital outreach, communications, and education to current members
  • Insight into the 15 regulations that CMS may consider changing in 2016
  • Creative approaches to engage, service, and relate to members via face-to-face retail channels
  • Content specific to star ratings – and the new Medicare member portal requirement

This event is tri-located with the Summits on: Consumer Engagement through Health Plan Innovation and Insurer’s Retail Innovation Summit. Attendees gain valuable educational learning tools while enjoying a one-of-a-kind networking opportunity shared among the three summits. This is a must-attend event for all Medicare marketing executives.


"A fabulous conference with tremendous insight into the future of both Medicare and the United States health care system. Well worth the time spent at this meeting."
Len Kirschner, President, AARP Arizona


Call for Abstract Submissions

Medicare Marketing & Enrollment Strategies 2015 is now accepting abstract submissions for 2014!
Call for Papers Submission Deadline Date: November 11th, 2014 Click here for details.

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