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Medicare Marketing & Enrollment Strategies 2014

In a time when the healthcare landscape continues to shift, the 2014 Leadership Summit on Medicare Marketing and Enrollment Strategies provides marketers with turnkey solutions and actionable tools to increase revenue and promote growth. Through dynamic panel discussions and ample networking opportunities, you will gain key strategies for boosting enrollment, increasing membership, retaining existing members, and expanding on current products and benefits.

This event is tri-located with the Summits on: Consumer Engagement through Health Plan Innovation and Ancillary Products and Voluntary Benefits. Attendees gain valuable educational learning tools while enjoying a one-of-a-kind networking opportunity that is shared among the three summits. This is a must-attend event for all Medicare marketing executives.

Top Reasons to Attend This Summit:

  1. Attract and understand today’s 65+ marketplace and communicate with this audience
  2. Analyze insights gleaned from this year’s open enrollment period
  3. Build marketing messages to demonstrate the value of your star rating
  4. Overcome the challenges of marketing to the dual eligible population
  5. Formulate a marketing plan and assemble a team with limited resources
  6. Learn ways plans can and should be moving to new media channels
  7. Utilize community groups to optimize outreach

Faculty Interview


Julie Rhodovi has over 18 years of experience working in the long term care industry. She shares her thoughts on what makes marketing to the 65+ community different and some of the products and services individuals are interested in.
Julie Rhodovi , MBA, CWCA, FACCWS Julie Rhodovi , MBA, CWCA, FACCWS
Director of Managed Care
Gordian Medical, Inc.

Listen to this Interview »

Testimonials

"A fabulous conference with tremendous insight into the future of both Medicare and the United States health care system. Well worth the time spent at this meeting."
Len Kirschner, President, AARP Arizona

"I forgot how much small groups can be so much fun and more collaborative. Good stuff!"
Anonymous

"Nice job! Thank you for the prompt feedback from attendees and the overall themes from those in attendance… as a speaker, I don't think I have ever seen such a fast and thorough a conference report… much appreciated. Also, you get high marks for getting us access to the presentations quickly!"
Peter Rodes, Vice President, Strategy, KBM Group: Health Services

Venue

These tri-located Summits are being held in Orlando, Florida at the DoubleTree by Hilton. Be sure to mention WHC when booking your hotel room to get the special discounted room rate.

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