As the leading European event on health care business innovation, The 6th Annual World Health Care Congress – Europe is the only major international forum that convenes over 325 leaders form all sectors of the share best practices and successful initiatives for improved delivery and outcomes in Europe. The 2010 Congress will feature the top industry influencers including health ministers, leading government officials, hospital directors, IT innovators, decision makers from public and private insurance funds, pharmaceutical and medical device companies, and heath care industry suppliers. The 2010 agenda is proud to announce:

• Interactive Forums on Pharmacy Management, Diagnostics and Prevention, Innovations in Patient Relationship Management and Advances in Telemedicine
• Fresh perspectives with real life examples on Financial Sustainability, Hospital Strategies to Improve Quality and Safety, eHealth and Chronic Care
• Enhanced focus on Public-Private Partnerships, Hospital and IT Management, Medtech and Pharmaceutical Industries
• Best practices from the World's Innovators with delegations from over 45 countries and growing!

As an exciting element of the event, the World Health Care Congress Europe welcomed several top media outlets, including CNBC Europe's "Healthy Horizons", the IHLAS News Agency, International PRESS Agency, Televisio de Catalunya, New Europe, Healthcare Executive, Healthcare Europa, (E)Hospital and Healthcare IT Managers Magazine.

CNBC—Health care takes shape at 5th Annual World Health Care Congress
CNBC travelled to the World Health Care Congress Europe to learn what is happening with the business of health care. Filming a segment for the program "Healthy Horizons," CNBC interviewed several speakers and touched on several topics, including the international response to swine flu.

Mobile Health Wellbeing—Managing your healthcare process-on-your-mobile
Ron Otten examines Map of Medicine, which provides a visualization of the ideal, evidence-based patient journey. Primairely developed and implemented for medics, by the National Health Service in the UK. The Map is a tool for achieving clinical consensus throughout a healthcare community.

Med24—World Healthcare Congress Europe: The patient is an unused resource for healthcare
Nahkur Siim listens in on NHS Chief Knowledge Officer Sir Muir Gray, who argues that health care systems should use patients as a resource for health care because they want to participate in their health care.

Please visit the World Congress media page to view the coverage. More articles are being added daily!